Jeff Cha

Jeff Cha Email and Phone Number

Win today. Create tomorrow. @ Visa
Jeff Cha's Location
New York, New York, United States, United States
About Jeff Cha

Executive-level strategic brand and marketing leader specializing in developing and accelerating the "Next-Generation" for iconic, culture-defining brandsMISSION: To help brands win today and create tomorrow.PROFILE: Innovation and transformation-driven strategic marketing leader for iconic, culture-defining brands. 25+ years of battle-proven experience building and leading high-performance teams enabling businesses (NIKE, VERIZON, NUTRIBULLET, MASERATI) to accelerate the pursuit of their "NEXT GENERATION". Driven by the belief that modern marketing requires the seamless integration of ART, SCIENCE, & SPEED – combining intelligent, data-driven risk-taking with the power of force-multiplying creativity, technology, and talent. Proven ability to thrive in both complex global and regional matrixed organizations, as well as fast-paced intra/entrepreneurial environmentsPRO HIGHLIGHTS:✷ NIKE -- Developed next-gen global brand strategy ('JUST DO IT' for Millennial generation); next-gen innovation strategy (‘SuperNatural Performance’) for $4B+ performance innovation platforms (NikeAIR; NikeFREE; Dri-FIT); and next-gen DTC ecosystem (NIKE+) growing user base from 200K to 25M+✷ VERIZON -- Complete re-design and deployment of the 'next-gen' end-to-end direct customer experience (incl. new MOBILE app, ECOMM website, RETAIL store design, LOYALTY program) for the $85B+ Verizon Wireless business unit - resulting in $3B+ revenue growth and industry-leading retention of <1% over 2 year period✷ MASERATI -- Successful brand-defining product launches (MC20 super car; TROFEO performance series; GRECALE compact SUV) and business turnaround resulting in a return to profitability (after 7+ years of loss) within 18 months✷ NUTRIBULLET -- Complete brand re-design; product innovation expansion; and omni-channel sales transformation resulting in over 2x+ EBITDA improvement within one year - company successfully sold to De'Longhi SpA for approx. 8x ROIC

Jeff Cha's Current Company Details
Visa

Visa

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Win today. Create tomorrow.
Jeff Cha Work Experience Details
  • Visa
    Svp / Head Of Global Brand
    Visa Jan 2024 - Present
    Foster City, California, Us
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  • Blue Bottle Coffee
    Chief Brand & Growth Officer
    Blue Bottle Coffee Dec 2021 - Jan 2024
    Oakland, California, Us
    [ Fully owned subsidiary of NESTLE S.A. ] Member of executive leadership team responsible for delivering next-generation of growth for the premier global brand in speciality coffee. Oversee teams managing Global Brand & Performance Marketing; Full-Funnel Creative; CRM/Loyalty/Membership; Global Retail & Digital Experience Design; PR/Communications; Global Product Management (Coffee, Beverages, Culinary, CPG); and Global Digital Commerce P&L.
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  • Maserati
    Chief Marketing Officer - Americas
    Maserati Nov 2019 - Dec 2021
    Modena, Italia, It
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  • Maserati
    Head Of Marketing - Americas
    Maserati Apr 2021 - Nov 2021
    Modena, Italia, It
    Recruited by the global CEO to drive the brand transformation and turnaround of the largest regional business unit for the iconic Maserati brand (and only luxury brand in the STELLANTIS N.V. portfolio); as well as support key global strategic initiatives (i.e., global brand strategy; new product go-to-market; next-gen connected car experience; next-gen digitally-enabled retail experience). Business successfully returned to profitably by H2 2021.
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  • Maserati
    Head Of Marketing - North America
    Maserati Nov 2019 - Apr 2021
    Modena, Italia, It
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  • Capital Brands | Nutribullet
    Evp / Chief Marketing Officer
    Capital Brands | Nutribullet Aug 2018 - Dec 2019
    Los Angeles, Ca, Us
    Member of executive management team (post-private equity acquisition) reporting directly to the CEO tasked with driving the transformation of the Nutribullet brand franchise (www.nutribullet.com). Responsible for the full spectrum of marketing functions (Brand, Creative, Performance, Media, Social, CRM), as well as product marketing and innovation, focused on achieving immediate revenue and EBITDA impact, while driving strategic initiatives that position the Brand for long-term growth and value creation. Company SUCCESSFULLY SOLD to De'Longhi SpA for approx. 8x MOIC.
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  • Verizon
    Vp / Head Of Total Experience
    Verizon 2015 - 2017
    Basking Ridge, Nj, Us
    Hired by the first enterprise-wide CMO to establish and operationalize a new end-to-end (“Total”) consumer experience design, digital creative, and service innovation function for the $85BN+ Verizon Wireless business unit (the nation’s largest wireless carrier with approx. 120M+ connections from 36M+ subscriber accounts); Led multi-channel and functional teams with a unifying charter to design and accelerate-to-market the Mobile/Digital-First brand transformation (digital, retail, loyalty, & new revenue services); Member of Corporate Marketing Leadership Team reporting directly to the CMO.
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  • Nike
    Global Vp / Marketing - Nike+ Digital Sport Division & Global Brand Innovation Team
    Nike 2012 - 2014
    Beaverton, Or, Us
    // Selected by the Global CMO to be the global marketing leader for the Digital Sport (NIKE+) division with a mandate to commercialize the ecosystem and drive integration across the business units and regions; Additionally, continue to lead the marketing innovation team to identify and create new space for the Brand and Business. Member of the Global Marketing Leadership Team (into the CMO) and the Digital Sport Leadership Team (in to the Global Digital Sport GM). Responsible for initiatives contributing to Nike becoming Fast Company’s #1 Most Innovative company in 2013, including: • Developing and driving global marketing strategy and integrated go-to-market offense (i.e., demand/awareness generation, acquisition marketing; user engagement/advocacy, etc.) for the NIKE+ DIGITAL SERVICES ECOSYSTEM, and in particular the commercialization of the NIKE+ FUELBAND• Define and apply ‘NORTH STAR’ VISION & POSITIONING for platform product franchises (e.g., NikeAIR; NikeFREE; and Nike Dri-FIT product franchises); worked cross-functionally with Advanced R&D (Nike Innovation Kitchen), Footwear and Apparel product leadership and Category Marketing teams to develop and position next-generation concepts• Developing innovation-driven GLOBAL BRAND STRATEGY, as well as TIER 1 SEASONAL MARKETING CONCEPTS/DIRECTION driving both global brand and category marketing initiatives
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  • Nike
    Managing Director, Co-Head Of Global Brand Innovation / Advanced Concepts
    Nike 2010 - 2013
    Beaverton, Or, Us
    // Co-created and co-led (with Global Creative Director) Global Brand Marketing’s innovation / advanced concepts team responsible for identifying, developing, and accelerating-to-market new marketing concepts, services, experiences (i.e., product + service + commerce) that deliver competitive advantages for both the Consumer, the Brand, and the Business. Member of the Global Marketing Leadership Team (in to the CMO) and the Global Brand Creative Leadership Team (in to the CCO). Key initiatives included:• NIKE+ FUELBAND / NIKEFUEL concept development, insight generation, experience design, marketing strategy and consumer proposition creation (“LIFE'S A SPORT. MAKE IT COUNT.”) for new-to-the-world, brand-defining activity tracking and motivation experience (hardware + software)• NIKE+ KINECT TRAINING GAME: in partnership with Microsoft XBOX drove consumer insight generation, experience design, marketing strategy and global consumer activation• NIKE+ BASKETBALL / NIKE+ TRAINING: consumer insights, experience strategy, consumer proposition, and communications for Basketball and Training product and service solutions• NIKE 'MEMBERSHIP' EXPERIENCE VISION: focused on developing an integrated product, service, retail, and membership experience vision and framework to provide North Star beacon for the next-generation NIKE+ total customer experience
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  • Nike
    Sr. Director, Head Of Global Brand Strategy & Consumer Concepts
    Nike 2006 - 2010
    Beaverton, Or, Us
    // Joined Nike to build and lead a new global consumer strategy & insights function with a mandate to drive more “consumer/human-centered” insights & solutions across the Brand, Product, Retail, and Consumer Experience development processes. Member of Global Marketing Leadership team (in to the CMO). Key areas of focus included:• GLOBAL BRAND STRATEGY informing communications development leading to next-gen expression of “Just Do It” most impactfully embodied in the “Find Your Greatness” global Olympics campaign• SEASONAL CONCEPT CREATION for core ‘Big 6’ global business categories (i.e., Running, Basketball, Soccer, Women’s Training, Men’s Training, and Sportswear/Lifestyle)• SERVICE INNOVATION to develop value added services designed to enhance the consumer sales and engagement experiences (i.e., next-gen customization services incl. 255 Lab experience in NYC)• BRAND STRENGTH and CUSTOMER LOYALTY - complete re-design, global deployment, and management of the brand equity tracker to inform quarterly and annual strategic brand planning; additionally, spearheaded adoption of NPS framework/methodology into the DTC experience (lead corporate member of the NPS Loyalty Forum)• GLOBAL CONSUMER MACRO-TREND research & reporting leveraged to fuel and inspire both seasonal & annual product design and marketing development processes
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  • Redscout Inc.
    Partner / Strategy & Innovation Director
    Redscout Inc. 2003 - 2006
    New York, Ny, Us
    // Early employee and partner at a boutique brand strategy and product / service innovation consultancy. Responsible for white space opportunity identification, strategy and framework development, insight generation, trend analysis, new concept creation and development for key clients – including PEPSICO (Pepsi-Cola, Mountain Dew, Sierra Mist, Aquafina, Gatorade, and Starbucks partnership); DIAGEO (Guinness and Smirnoff), JOHNSON & JOHNSON (J&J Baby, Clean & Clear, and Aveeno); & MTV Networks (Nickelodeon and Spike). Lead consultant managing and growing the PEPSICO business.
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  • Various Agencies (Kirshenbaum Bond / Ogilvy Worldwide / Mccann Seattle) + A Start-Up (Newscorp Uk)
    Brand / Account Planner
    Various Agencies (Kirshenbaum Bond / Ogilvy Worldwide / Mccann Seattle) + A Start-Up (Newscorp Uk) 1996 - 2003

Jeff Cha Education Details

  • Bates College
    Bates College
    Cultural Studies (Interdisciplinary)

Frequently Asked Questions about Jeff Cha

What company does Jeff Cha work for?

Jeff Cha works for Visa

What is Jeff Cha's role at the current company?

Jeff Cha's current role is Win today. Create tomorrow..

What schools did Jeff Cha attend?

Jeff Cha attended Bates College.

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