Christopher Hagge Email & Phone Number

Plymouth, Minnesota, United States

Writing and editing B2B industrial automation content, including both informational and UX web content, blog posts, product announcement emails, product sell sheets and brochures, and much more. This involves working with product managers and others in Marketing to take technical information and create clear, concise, SEO-driven that drives interest, understanding, and conversion. Tools used include Semrush, Adobe Experience Manager, and Adobe Workfront.

Plymouth, Mn

Writing and editing various content, including web pages, white papers, social media posts, magazine articles, new product release announcements, print ads, internal communications, and more. Gaining experience in Adobe Experience Manager and Workfront.

Robbinsdale, Mn

Our old Scouting141.org website was built over 15 years ago on a custom CMS. To reach a new generation of Scouting families, I built a brand-new WordPress site pro bono that is mobile-friendly, chock-full of relevant information to both prospective Scouts and current ones, and encompasses a Cub Scout pack and both Scouts BSA boys' and girls' troops. Added content supports our Scouting units during the pandemic, including a temporary holiday wreath order page (using Google Forms and PayPal, then… Show more Our old Scouting141.org website was built over 15 years ago on a custom CMS. To reach a new generation of Scouting families, I built a brand-new WordPress site pro bono that is mobile-friendly, chock-full of relevant information to both prospective Scouts and current ones, and encompasses a Cub Scout pack and both Scouts BSA boys' and girls' troops. Added content supports our Scouting units during the pandemic, including a temporary holiday wreath order page (using Google Forms and PayPal, then Square) and a virtual "Trooporee" page so Scouts looking for a troop could watch Scout-created videos and learn about our troops from a distance. Show less

Worked on a variety of projects for many different clients:• Zoro.com: wrote buying guides for tools and other equipment primarily in the B2B space• A Book Apart: edited books about product onboarding and content creation, writing website product page copy• Scouting 141: built (pro bono) new WordPress website for scouting141.org, housing two Scouts BSA troops and Cub Scout pack• CLIPS Consulting: wrote magazine article about clinical infection prevention • Gander Mountain:… Show more Worked on a variety of projects for many different clients:• Zoro.com: wrote buying guides for tools and other equipment primarily in the B2B space• A Book Apart: edited books about product onboarding and content creation, writing website product page copy• Scouting 141: built (pro bono) new WordPress website for scouting141.org, housing two Scouts BSA troops and Cub Scout pack• CLIPS Consulting: wrote magazine article about clinical infection prevention • Gander Mountain: developed naming concepts for new store department• North Star Roller Girls: wrote short pro-bono radio spots• Graphic World: edited collegiate marketing textbook• Minnesota Department of Education: proofread and edited MCA-II tests for both math and reading• Capps Companies: wrote marketing brochures and newsletters for upscale housing developments and commercial real estate, plus took newsletter photos Show less

United States

Edited and rewrote content during a rebranding project for a major global information and insights company. Worked with product marketers to align old content with new product names and direction.

Minneapolis, Minnesota, United States

Contracting at ECMC Education, I researched and wrote email, social, website, collateral, and other content for nonprofit Altierus Career Colleges and Altierus Training Solutions (ATS). I launched the LinkedIn and Twitter social media channels for Altierus Training Solutions, and helped with content strategy, updated web content via Umbraco CMS, wrote some UX content for an online training portal, and took on anything else that needed doing.

Minneapolis, Minnesota

Contracting at the American Academy of Neurology, I brought old Brain & Life/Neurology Now patient- and caregiver-focused print content into the digital age through the Episerver CMS. This included rewriting headlines and other content to enhance their SEO value; updating articles to maintain a consistent site-wide style; and manipulating images to fit the website and Open Graph sharing.

Oshkosh, Wisconsin Area

At Blue Door Consulting, I was responsible for creating all sorts of content. I developed social media calendars and wrote content across multiple social media channels, SEO-driven blog posts and long SEO-rich web articles, interactive articles for mobile apps, web pages, press releases, Google ads and print sell sheets, and many other one-off projects. Most of my work was digital, so I had a fantastic opportunity to expand my knowledge of metadata, proper use of keywords, and content… Show more At Blue Door Consulting, I was responsible for creating all sorts of content. I developed social media calendars and wrote content across multiple social media channels, SEO-driven blog posts and long SEO-rich web articles, interactive articles for mobile apps, web pages, press releases, Google ads and print sell sheets, and many other one-off projects. Most of my work was digital, so I had a fantastic opportunity to expand my knowledge of metadata, proper use of keywords, and content shareability. I also managed some recurring projects and worked with clients to strategically determine the best ways to achieve their goals not just today, but with a long-term approach.I developed content for clients across an extremely wide variety of industries, including nonprofits, construction, industrial manufacturers, insurance and medical providers, from small local services companies to Fortune 500 firms.Project requirements included:• Knowledge of SEO, including researching keywords and developing metadata• Use of Google Analytics, AdWords and other keyword research tools• Creating web pages in multiple content management systems, primarily WordPress and Squarespace, working directly in HTML when necessary• Employing appropriate tone and voice to fit each individual audience• Utilizing best practices for every content situation • Understanding the right questions to ask when working on various projects• Strict adherence to deadlines and budgets• Project management for a handful of recurring projects• Working in the clients’ best interest and determining the best ways to achieve their goals not just today, but far down the road Show less

Richfield, Mn

As a contract copywriter on the BestBuy.com e-Commerce Experience team, I created a wide range of web content for both desktop and mobile environments. This required specific knowledge of all product and service categories, plus appropriate style for each vehicle, to deliver clear, concise, informative content that drove customer engagement and conversion. Project requirements included:• Ensuring content followed appropriate voice and style considerations• Working daily with… Show more As a contract copywriter on the BestBuy.com e-Commerce Experience team, I created a wide range of web content for both desktop and mobile environments. This required specific knowledge of all product and service categories, plus appropriate style for each vehicle, to deliver clear, concise, informative content that drove customer engagement and conversion. Project requirements included:• Ensuring content followed appropriate voice and style considerations• Working daily with designers, editors and project managers• Working with Marketing, Business and Legal teams to ensure content accurately met both business and customer needs• Completing assignments on time• Ability to quickly adapt and switch from one project to another• Awareness of SEO considerations, including use of keywords and meta tags • Working knowledge of HTML• Researching products and services when necessary• Performing website QA in both preview environment and on live site• Using proprietary content management and project tracking systemsContent included:• BestBuy.com global home page• Affiliate marketing network content plus related web banners, Shopkick mobile app and paid search content• Product-specific promotions and product description pages• Category-specific and multi-category sale pages• State tax holiday and product launch landing pages, Gift Center pages, financial offers, Geek Squad services, and many other one-off projects Show less

Plymouth And Maple Grove, Mn

At the Plymouth Scoring Center, I worked to ensure quick and accurate test scoring, primarily with math tests. I was also chosen several times as a member of rangefinding teams, working with educators from and traveling to other states to determine how new test items should be scored.Project requirements included:• Managing rooms of test readers to maintain adherence to scoring guidelines• Ensuring projects were completed on time• Facilitating discussions among educators to… Show more At the Plymouth Scoring Center, I worked to ensure quick and accurate test scoring, primarily with math tests. I was also chosen several times as a member of rangefinding teams, working with educators from and traveling to other states to determine how new test items should be scored.Project requirements included:• Managing rooms of test readers to maintain adherence to scoring guidelines• Ensuring projects were completed on time• Facilitating discussions among educators to achieve consensus on test scoring criteria At the Maple Grove headquarters, I worked with the Math Test Development team writing, proofreading and editing math and science tests. Project requirements included:• Keen attention to details• Ensuring test items followed state testing standards and were bias-free Show less

Ba, Journalism And Mass Communication: Advertising - Creative Track, Business

Activities and Societies: National Student Advertising Competition, marching band, percussion ensemble, Jewett Hall Residents' Council.

Certificate, Copywriting

Activities and Societies: Copywriting, concepting and creative strategizing.