Chaifah Vinyuvanichkul Email & Phone Number

Bangkok, TH

- Drove company goals through multi-channel digital marketing strategies, leading to a 54% increase in customer acquisition and a 333% increase in revenue from paid media contribution.- Conducted 85 experiments with advanced analytics tools and methodologies, and interpreted actionable insights, driving over 50% improvement in marketing ROAS.- Piloted the.

- Initiated comprehensive go-to-market strategy covering social media, PPC, SMS marketing, App Notification, and Geofencing, driving seamless customer journey from acquisition to retention.- Collaborated with Data Science teams to create customer segment models with propensity score, and hypothesis-driven experiments to enhance customer targeting and.

Bangkok Metropolitan Area, Thailand

- Develop sales and marketing strategies to achieve the target number of applicants and evaluate media operation performance.- Worked closely with digital media agency to create online marketing strategies and optimization plan for every channel including Paid Social Media, Remarketing, SEO, SEM, and offline strategies.

• Plan and execute marketing campaigns for Acquisition, Engagement, Installation, Retention, Revenue at the most efficient cost across functional teams.
• Lead Google Ads campaigns from developing monthly full funnel plan, allocating budget, setting up over 500+ campaigns and optimizing performance to achieve target KPIs: Cost per Mille (CPM), Cost per Click (CPC), Cost.
• Organized owned media marketing campaigns through Email and App notification by crafting customized audience, timing and relevant messages to meet target KPIs along with A/B testing for the best results
• Assist Head of Performance Marketing in planning marketing strategy for 11.11, 12.12 and other seasonal campaigns across platforms and development plan for each company goals

Bangkok Metropolitan Area, Thailand

- Connected brands to end customers through marketing campaigns and strategies 4-6 strategies per week to achieve targets among sales value, order value, new customers and customer satisfaction.- Drove partners growth on JD Central by identifying past performance, evaluating market opportunities and developing individually additional strategic plans to.

Bangkok Metropolitan Area, Thailand

- Managed a team of 10 high caliber category managers, 60 category executives and 1200 sales representatives into achieving THB 46.3 million in revenue within 11 weeks of operation; exceed the initial target by 54.4%.- Developed incentive systems with quantitative identifying equilibrium in intensive per sales and profit and designed sales promotion.