AI/ML Modeling + BI Dashboard

Marketing planning, demand management, operation and analytics

I lead the Customer Marketing team who idealizes, plans, develops, implements, manages and monitors customer marketing campaign to delivery sales and profit to the organization.I lead the Customer Value management team who manages customer’s data warehouse, produces customer and data analytics for better insight of customer to drive a more productive customer marketing campaign. In the same time, in this portfolio I also lead a team of business development managers to ensure a speedier adoption and assimilation of new customer marketing campaigns and build a perpetual habit of the sales force to always go back to their customers and maximize the value of each of the customer.

In the past 5 years of working in the similar capacities and skill-sets, I have gathered solid understanding of customers’ data-mining and analytic skills. This enables me to provide practical and actionable customer analytic that subsequently be translated into sales and marketing proposition and campaign. This is to drive sales and value for the customers and eventually the companies.I identify, develop and recommend measurable production and profit objectives which can be achieved through marketing campaign via existing and new channels. Execute the marketing campaign with sizeable, strong proposition and quality leads for all channel of distribution. Worked with external parties may include government regulators, agencies, letter-shop and other vendor, whereas internal parties which include Customer Service, Underwriting, Telemarketing, Marketing, Finance, Compliance and Management at country, Regional and home office. I have learnt and still learning various types of statistical modelling and data mining tools for the past 5 years with different business environment and organization setting. Forecast, research, conceptualize, implement, communicate and coordinate promotion activities for the company. Derive strategies in revenue optimization for the company by looking into pricing strategy, customer segmentation, product modeling, trend and fad in seasonal fluctuation and demand competitiveness at each cycle of business.I develop profitability models, customer segmentation, product and customer’s portfolio analysis and other types of predictive models too for Prudential, with inclusive dashboard analytic and management information system in order to perform and simplify customer’s portfolio assessments to facilitate campaign planning.I have planned and executed many successful up-selling and cross-selling initiatives, promotions and marketing activities, sales leads generation and cross-functional projects.

Avon has 24 selling cycles a year selling more than 1,500 products at anytime, my primary task is to derive a sales volume forecast for each of the item, and at the same time plan and manage the organization inventory policy to deliver lowest bottom line and highest customer satisfaction.Other specific tasks are to conduct new product acceptance survey, demand trend and variance analysis, promotional impact forecasting and performance bench-marking, data mining and simplification for a fact-based management’s insight, developing actionable program’s concept and rendering insightful perspectives to product and marketing associates to bring incremental revenue on the same resources.I decide inventory investment by scrutinizing external and internal variables for strategic and tactical marketing planning (negotiate price, promotion and communication mix, merchandise budgeting, competitor study and clearance of excess inventory). I have an influential and active role in inventory and operation management for Avon (product procurement, warehousing, transportation and distribution).Besides that, I investigate market’s performance and evaluate the effectiveness of marketing activity via data mining and external feedback, later setting marketing mix benchmark for future product and program launches.I chaired a cross-functional committee formed by associates from sales, marketing, distribution resources planning, customer services and operation. This committee continuously and systematically collaborates and synchronizes sales and marketing activities that significantly impact the customer’s demand. I have the objective to have the customer-driven culture that seamlessly provide satisfaction to customers.In this committee, we manage, discuss and negotiate best time for inventory delivery and deferment (disposal of surplus inventory), correcting pricing error and fine-tuning offers to customer, and contingency recovery plan for interruption in product supply.

Revenue Management

Data warehousing and analytics