As students, we take on the role of junior consultants from the beginning of the year, as we work with projects to manage with real companies. Our role this year is to create different students personaes in order to define proper strategy for lead generation and SKEMA brand awareness.

My missions include: Keeping the website updated with content and adding this year’s information such as ipdating the company projects, the class of 2020/2021etc.. Also managing the program’s social media accounts, linkedin the group which accounts for more than 800 students and alumni, facebook and instagram. Search engine optimization to improve the website’s ranking: placing relevant keywords, meta descriptions and also relevant content.

Helping develop a content strategy for clientsCollaborating with other teams to plan different contents Using different tools to analyse metrics and performance Making editorial calendersBrainstorming with teammates new creative brand activations

Planning social media compaign, communication and content strategy ( by providing engaging text, images and videos..)Measures and reports of performances and assessed the results against set goalsCoordination and collborated with the press and the festival partners

Handle of customer enquiriesHelp customers product selection Performance of administrative functions

Weekly reporting of OCP SAFI kpi'sSurveillance of forecast and goals previously set Information transmission