Chai P. Email & Phone Number

Miami, Fl, Us

Miami/Fort Lauderdale Area

· Brand Identity: Oversaw and developed a comprehensive Brand Manual to guide the appropriate use of brand assets across various mediums including print, digital, and PR applications.· Custom Website Development: Designed and created the company’s website tailored to their unique needs using a robust and flexible Content Management System (Wordpress CMS) with dynamically integrated and third-party data sources.· SEO Optimization: Built and implemented SEO-optimized website frameworks with cross-platform compatibility and responsiveness. Increased visibility across modern browsers and mobile devices by 50%, resulting in an expanded reach and higher search engine rankings.· Quality Assurance: Assessed with stakeholder’s relevant changes and updates needed post-launch with streamlined, and extensive QA testing performed. Effectively debugged and addressed website issues in a time proficient manner to ensure an uninterrupted user experience.

Boca Raton, Florida, United States

· Captivating Builders: Enhancing online presence by developing a robust brand system, which encompassed key principles including a reinforced logo, a clearly articulated tone of voice, and a well-structured messaging hierarchy. To complete the digital footprint, the system incorporated a rich, yet contemporary color palette designed for versatility and adaptability. Both strategic and aesthetic improvements significantly advanced the primary objective of drawing in new clients.· Briefing to Execution: Engaged comprehensively in every phase of website development, from crafting initial briefs to delivering polished concepts during client presentations. Simultaneously bringing an immersive experience to the brand’s image with a strong emphasis on user-centric design. Executed SEO optimization thorough market research, seamlessly integrating it into both UI and UX elements while adhering to accessibility standards.

Miami-Fort Lauderdale Area

•Highly articulate an extensive understanding of design and supervision for the production of high-end framed art pieces, documents, and objects.•Devote skilled attention to art and business inventory, as well as its proper use in creative capacities: materials and tools required for framing methodology techniques used on mediums and moldings.•Create a tangible, positive impact with clients through educational experiences and specialized assistance for personal framing and art projects: personalized framing consultations for color theory, visual design, and artistic problem solving for memorable pieces.•Cultivate relationships with local artists and art institutions through artist assistance and display preparation by effectively communicating with exhibition teams the comprehensive understanding of the creative process in production, people, and spaces.•Recognize the significance of providing quality assurance for artwork in their arranged containers, packaging/unpacking objects within crates/boxes, loading/unloading shipments, and tackling courier tasks by accompanying art/objects during transport to and from its destination.

Miami/Fort Lauderdale Area

· Library & Showroom Maintenance: Optimize the gallery experience by maintaining a comprehensive range of products, including textiles, wallpapers, finishes, and sample inventories. Additionally, ensure proactive adjustments to accommodate new collections and their corresponding displays. · Client Engagement: Boost sales by creating a "positive-first" impression through an inviting showroom environment characterized by refined undertones and accessible displays. Utilize audience-specific marketing strategies, including color and lighting theory, strategic layout planning, and cohesive product recognition to enhance client engagement effectively. · Streamlined Communication: Delivered support to both internal teams and external clients through diverse platforms, including in-store interactions, telecommunications, and proactive social media activities. Successfully converted new prospects into loyal clientele by employing competitive positioning strategies, efficiently facilitating product requests, tactically distributing informational materials, and promoting marketing content to increase brand visibility/market reach.· Active Brand Exposure: Amplified brand visibility and user engagement by creating promotional and innovative materials that effectively showcased the company’s product lines across industry-leading digital platforms. Utilizing tools such as Mailchimp, Adobe Creative Cloud, and Figma to fully capitalize on e-marketing sectors and social media positions by incorporating relevant emerging trends and maintaining distinct brand appeal in which crafted tailored yet one-of-a-kind compelling experiences.

Boca Raton, Florida, United States

· Rebranding Overhaul: Update and lift the council's old brand identity + manual, tone of voice, and logo in a collaborative effort with stakeholders to properly convey its vision, mission, and values. Shaping an approach that is representative, inclusive, and approachable. · Cohesive CRM: Redesigned website and developed an advanced self-service network management system that efficiently maintains and seamlessly integrates dynamic data feeds for each member while streamlining the council's data to reflect a unique experience that significantly increased lead generation and functioned as a contemporary directory in which catered to both potential consumers and prospective members alike.

Miami/Fort Lauderdale Area

· Brand Development & Art Direction: Worked collaboratively with the CEO in assigning and deploying tasks for contractual artists and legal team in a cross-functional effort to conceptualize the company's brand. Incorporated revisions and feedback to ensure consistent brand presence across all marketing touchpoints. Oversaw advertising photoshoots, staging of brand elements and product lines including the post-production process of retouching assets. · Online Store Construction: Developed an e-Commerce storefront and integrated crucial components including landing pages, SEO friendly PDP’s, merchant gateways, streamlined checkout process, and order management system among other essential features.· Print and Digital Catalog Design: Lead and produced both print and digital publications for the company's apparel line, effectively showcasing product styles, color variations, suggested retail prices (MSRP), and facilitating the dissemination of vital information. Created detailed schematic designs for apparel intended for third-party vendors at museums and trade exhibits across the United States, including the prestigious Smithsonian Museum in Washington, D.C.

Fort Lauderdale, Florida, United States

• In a fast-paced framing department, delegate and execute administrative duties efficiently while maximizing cost-profit ratios.• Convey executive stature for store framing programs, including workflow balance, production systems, and art handling procedures.• Create enriching memorable client relationships by providing consistent and cohesive framing solutions through time-managed deliverables and professional archival craftsmanship.• Adhere to Standard Operating Procedures (SOP’s) and Company programs to ensure compliance with applicable laws and requirements; execute Company policies and standards.