Worked on increasing the memberships of ASEE and repositioning it to younger demographic

• Executed individual projects to enhance the presence of the M.S Marketing program• Assisted professors with teaching and grading while supporting UC Marketing departments’ researchefforts in the SONA Marketing Lab

• Worked as a liaison with Big Basket to develop a Mobile advertising automobile to bring down theirdelivery cost by 10% - 20% and expand their reach throughout the catchment• Conducted catchment analysis to research branding and business opportunities for Ecoware• Developed and coordinated ‘Harmony Hymns’ events, providing branding solutions to enhance theirmarket presence

Below-the-Line (BTL) Marketing: Enhanced SPAR’s brand positioning in Telangana & Tamil Nadu through targeted BTL activations, increasing foot traffic and maintaining a 7% mall-store conversion rate. Conducted market research and customer surveys to drive campaign effectiveness and strategic adjustments. Managed vendor relations and expense tracking for seamless execution.Above-the-Line (ATL) Marketing: Collaborated with the central team on media planning, using competitor analysis and customer data to optimize ATL campaigns for store needs. Provided quarterly recommendations based on media consumption trends.Store Launches & SOH: Led the launch of 9 stores, integrating ATL and BTL strategies to boost brand visibility and customer engagement. Drove brand growth through effective SOH (Shop-in-Shop) initiatives.Visual Merchandising: Ensured consistency in brand messaging and visual merchandising across stores, managing monthly campaigns and controlling production costs.

Worked as a Marketing Intern for Emami Ltd for the Project : “Monitoring of BTL Activity & Launch w.r.t Navratna Cool Oil” across three cities of Vijayawada,Vizianagaram and Ongole