Carola Halbfas Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

Responsible for the b2c Marketing of the German Shopping-Center portfolio as well as for b2b Marketing Development of interdisciplinary product strategies per center, derivation of individual marketing plans, supervision of the implementation of measures (events, promotions, customer loyalty programs, media campaigns, social media, website, PR), success control, monitoring of the corporate designs of the brands, supervision of market research projects, development of b2b concepts to support leasing (events, competitions for newcomer, d2c fairs, LinkedIn campaigns, brochures), interface to accounting, legal department and company headquarters in Portugal, management of tenders, management of agencies, budget and staff responsibility

Projects for different clientsComprehensive consultancy to Vitabiotics Ltd on the market launch of UK food supplements in Germany: Competition and market analysis, development of a launch strategy including product mix, price policy and media campaign, adaptation of the packaging design and package insert in accordance with regulatory requirements for medical products, interface to the German sales partner

Cologne

Responsible for two product groups in Germany Development and implementation of strategic marketing plans, brand development and management, management of launch and re-launch projects, design of product range and price policy, development and implementation of ATL and BTL marketing measures (sales promotion at PoS in MassMarket and Pharma, media campaigns, website, educational projects at schools, sponsoring), management of public relations, supervision of market research projects as well as analysis of market data and studies, building and strengthening cooperations with non-profit organizations and companies, interface to sales, distributors and production, management of agencies, budget and staff responsibility

Düsseldorf, North Rhine-Westphalia, Germany

Marketing support for the Eastern European BPB companiesSupervision of the corporate design, launch and maintenance of a multilingual internet platform as well as an image database, support for the content management systems of the tools, involvement in the development of marketing plans

Organization and implementation of eventsAcquisition of partners and venues, coordination of rehearsals and performances, artist support, planning and execution of communication and marketing activities in cooperation with external agencies

Nürnberg

Management of client projects with focus on b2b and cultureOrganization and planning, development of budget plans and offers, media planning, project controlling, typesetting and image editing, involvement in the development of campaigns, coordination of freelancers

Diplom, Business Administration, Italian, Spanish

American High School Diploma