Strategized and lead the development and build-out of the marketing department's infrastructure to deliver a hyper-personalized end-to-end patient experience leveraging complex SMS/email automations from lead to an active patient Work closely with C-Suite leadership and clinical leadership to develop operational process to increase lead conversion rates and help more patients get the care they needCrafted the rebrand strategy and led the execution of: a completely new brand deck, website redesign, collateral redesign, field marketing strategies, and events Developed an omni-channel, KPI-driven approach to reach business and marketing goals via paid, organic, and referral marketing 52% YoY Increase in # Of Website Users 30% YoY Increase in Goal Conversion Rate 126% YoY Increase in Goal Conversions 125% YoY Increase in # New Patients

Owned and sold a successful eCommerce store that saw a 156% YOY sales growth, ranked in the top search results for highly competitive keywords, and a 1,334% ROAS across Google, Facebook and Instagram advertising.

Worked with several brands ranging from startup tech companies to international B2C brands. My responsibilities included: crafting branding and marketing strategies, coordinating production schedules, leading a cross-functional team of creatives and digital specialists to plan, develop and and distribute content for campaigns, develop paid advertising campaigns across traditional and digital channels, and establish clients as leading authorities online.Led cross-functional teams through mobile app development projects, SEO, web, and branding initiatives. Work with offshore development teams. Projects included:United Airlines - Worked closely with key decision makers of the City, the Airport, and United to create ground-up marketing campaigns to promote the brand new airline. We launched a campaign to achieve 10,000 enplanements (outgoing passengers) within 2.5 months to secured $20M in Federal fundingAxiology - Worked with this luxury upscale clean beauty brand to develop an awareness campaign that told a unique story aligned with their brand. The result? International recognition in Vogue, Cosmopolitan, and a national Sephora partnership.

Develop, execute + manage the marketing strategies for Hash Kitchen, The Sicilian Butcher, The Sicilian Baker, Tomaso’s + Tomaso’s Italian Kitchen Develop monthly + special event promotions and offers for all restaurant concepts Oversee the execution + rollout of monthly + special event promotions across all locations Responsible for all marketing activities related to ongoing branding, advertising + promotional efforts including, but not limited to: email marketing, paid advertising, community partnerships, influencer collaborations Direct, coordinate, and oversee the creative development for content, including lifestyle, F+B photoshoots + video shoots Work closely with PR agency to coordinate media visits, interviews, press requests, deliver requested assets for local and national media publications within tight deadlinesMonitor and respond to online reviews across multiple channels (Yelp, Google, Facebook, OpenTable)Develop weekly and monthly review reports + escalate issues to ownership as-neededOversee + work with Social Media Coordinator to drive conversation + engagementMaintain and manage all online profiles, ensuring all information (menus, contact information, branding assets, F+B photos) is up to dateResponsible for working with ownership on new menu rollouts, product launches + grand openings Attend networking and charitable events, on-site and off-site events to deepen brand awareness within the local communities Plan media events + deepen relationships with media, influencers, journalists, and charitable organizations Spearhead ground-up marketing efforts in the launch of new location + concept openings Accomplishments: 39.5M Impressions - 258% Increase from 2018 985.9K Engagements - 123% Increase from 2018 104% Increase in Audience Growth 72.6% Increase in Messages Received114.1K Video Views (no paid) Hash Kitchen - Increase Unique Web Visitors by 58.4% The Sicilian Butcher - Increase UWV by 40.5%

I thrived being able to solely focus on marketing initiatives. Creativity wasn't hindered - I was so excited to be given creative control over video, campaigns, and marketing for internal initiatives. Collaborating with internal departments from design to video, we created killer campaigns that not only drove results, but shattered expectations.ResponsibilitiesBranding and marketing strategy developmentCollaborate with clients and internal departments to concept, develop, deliver, and manage digital marketing campaignsWrite ad copy and coordinate design needsBuild digital marketing platforms across multiple channels to reach marketing objectivesWork across multiple departments to identify, coordinate, and produce content (Video, blog articles, webinars, campaigns, design)Execute, manage, and optimize paid media campaigns (AdWords, Bing and social)Monitor and manage advertising budgetsManage digital marketing campaigns and identify opportunities to optimize performanceAnalyze and report on campaign KPIsDevelop new creative campaign ideas and create pitch presentation for executive teamAnalyze Google Analytics patterns and identify opportunities to improve SEO rankings (website content and blog articles)Lead office morale-boosting initiatives

I wore a great many hats as a business owner: business development, sales, operations, HR, accountant, and digital master. Heck, even janitorial. I learned so much from this experience, and it taught me so much more than the digital demands of today’s business world across varied industries. This experience taught me how to keep focused, stay hungry, be resourceful in challenging circumstances, and above all: how to truly understand people and deliver what they're really looking for.Favorite Accomplishments: Growing the first year's recurring revenues to $150K, expanding services, diversifying business model, and hiring employeesDigital Marketing Responsibilities:• Brand and marketing strategy development• Craft concrete, actionable marketing plans based on market research and analytics for a variety of brands (both B2C and B2B)• Project management throughout entire process: ideation, scoping, development, testing, and launch• Oversee execution and management of all digital marketing efforts (ongoing organic and paid campaigns)• Leverage analytics tools to evaluate and implement improvements across digital platforms and content• Create insights from data analytics reports (web, social and active digital marketing campaigns)• Lead and manage marketing projects requiring cross-functional involvement and coordination• Nurture and sustain relationships with key business partners• Develop and implement internship program in tandem with a local teen organization

• Develop an integrated, youth-driven marketing strategy• Develop strategic fund development strategy• Research teen-driven organizations, establish connections and identify areas of improvement, successful strategies and tactics• Coordinate marketing committee meetings, delegate tasks and activities associated with marketing projects; oversee and manage projects • Cultivate marketing and promotional ideas for fundraising events

• Administer comprehensive analyses for both for-profit and nonprofit entities to include: written document of current IT environment, evaluation of organizational challenges, opportunities and goals, prioritized list of projects, and budget estimates• Evaluate and identify organizational challenges to creatively develop both technical and non-technical solutions to address social issues, further their organization’s mission and ultimately build capacity• Analyze organizational goals and develop a sustainable plan of action for technology• Develop marketing/outreach strategies (including social media strategies) to enhance public visibility, increase donations, community involvement and support• Assist nonprofit organizations in procuring funding by means of grants research, communication with possible funders and grant writing for projects• Extensively research and review vendors for varied technical solutions; assist in vendor selection for clients• Develop and facilitate technology & capacity building workshops for nonprofits throughout the state of Arizona in collaboration with several other philanthropic entities• Cultivate relationships with nonprofit, philanthropic, local and statewide leadership• Develop communications and outreach strategies, create advertising materials and develop marketing objectives and material• Prepare and present comprehensive partnership proposals• Prepare Statements of Work (SOWs) for technical projects and consulting engagements• Write Request for Proposals (RFPs)