Debbie Jacobson Email and Phone Number

PRIMARY AREAS OF LEADERSHIP► Construction Project Management► Facilities Management; health system buildings and staff► Special Program Development, Evaluation, Budgets & Oversight► Staff Development► Emergency Management ► Staff & Patient Safety and Security

► Capital campaign team member for $27M nonprofit health center► Provide increasing leadership in all aspects of patient marketing & capital campaign efforts ► Recruit, interview, hire, train, coach & mentor staff & volunteers► 3-years as direct supervisor; marketing assistant, volunteers & temporary workers► Lead with "5 Practices of Exemplary Leadership Model"► Trusted advisor to organizational directors & leadership► Dynamic public speaking, presentations, training & education across diverse audiences► Create messaging & scripting for executives; press interviews, videos, events► Develop & launch marketing initiatives; improve processes with measurable results► Facilitate cross-functional team efforts to develop solutions to complex challenges► High profile public relations communication; TV, newspapers, press releases, radio► Social media, direct mail, e-mail, web marketing► Cultivate positive relationships with all staff; improved ability to implement effective programs► Manage donor database; provide strategic analysis► Lead planning, coordination & execution of large onsite/offsite events► Collaborate with outside partner agencies on initiatives► Negotiate vendor pricing & contracts on lean budget► Responsible for ensuring brand strategy & message consistency system wide► Graphics design for all marketing & development needsSUCCESSES■ $25.2M capital funds raised to-date■ Developed and implemented highly successful dental marketing strategy; took program from historical "red" bottom line to a profitable program during a recession■ Launched “Lunch & Laughter” brand for annual fundraising event; increased attendance by one-third in first year; increased per-person giving 41% by third year■ 11 large events; countless medium-small■ Built multiple complex external partnerships that benefit all stakeholders & further our mission ■ Developed brand for inter-professional residency program

► Program development ► Facilitated meetings► Managed communication channels; internal and external► Evaluated applications & allocated philanthropic funds► Completed Site Development Financial Feasibility Analysis for investors► Developed a customized Not-For-Profit Business Plan Outline► Initiated and organized first annual retreat► Reorganized the board structure► Established strategic plan with short and long-term goals, priorities and policies► Facilitated outreach to the local community and youth families associated with the foundation► Coordinated a local fundraising event; netting $18,000 ► Increased brand awareness and consistency► Created marketing materials► Provided written and financial reports, analysis► Created database► Utilized Word, Excel and Outlook programs to prepare internal and external reports and communications

Recommended to Community Health Care's Marketing and Development Committee to assist them with a strategic marketing plan for their newest 35,000 sf nonprofit health center. I leveraged my community development experience to provide a pragmatic set of marketing, outreach, and organizational recommendations that effectively support the unique needs of this program. The recommendations were based on highly diverse, low-income patient demographics, organizational limitations, and a heavily constrained budget► Prepared market segmentation analysis and evaluation► Collected and analyzed performance feedback from cross-functional teams► Identified and prioritized program challenges ► Developed practical program solutions ► Designed short and long-term outreach goals with clear strategy to accomplish objectives► Implemented marketing, outreach and organizational initiatives ► Established targeted outreach recommendations for heavily constrained program budget ► Coordinated alliances between Tacoma government, community and services groups ► Developed grassroots marketing strategy recommendations for hard-to-reach demographicsSUCCESSES■ Recommendations received exceptional written reviews from Community Healthcare, UWT, and local marketing leaders for depth, professionalism, thoroughness, pragmatism and relevance

Conducted a directed research project focused on current principles and practices of effective leadership. Research produced was intended for the specialized use of training future and current company executives nationwide.► Applied extensive leadership training and experience► Created material that could be easily identified with by an executive audience ► Designed material for open-minded or those resistant to emotional intelligence concepts► Professional presentation of ideas orally and in writing► Generated relevant professional executive scenarios specific to topic of discussion ► Provided engaging dimension by creating hands-on exercises for each concept ► Applied training activities based on research that reinforce the lessons

TRI-COUNTY MARKETING CAREER OUTLOOK FOR 2008 GRADUATESProvided qualitative and quantitative research and analysis regarding the 2008 job market for recent college graduates of the University of Washington’s Milgard School of Business. Research was specifically targeted in the King, Pierce, and Thurston Counties in their individual economic state. End product offered a thorough and pragmatic vision of opportunities UW Marketing graduates could realistically anticipate in the near future. It also provided UW Deans and Program Directors foresight of how they can best prepare their students for the workforce► Developed a segmented evaluation for recent graduates and internship-ready students► Qualified information accuracy through professional contacts► Evaluated the political environment via public documents, media, and employers► Summarized short and long-term perspectives of marketing professionals in the Tri-County area► Analyzed the segmented marketing career growth projections► Provided the most in-demand career opportunities and pay scales► Worked autonomously and under the direct supervision of the Associate DeanSUCCESSES■ Created an original document with new information■ Received exceptional reviews for, "thoroughness, extensiveness, quality and applicable value"

Developed a one-of-a-kind 7-credit course for the University of Washington, Tacoma. Designed to address the demand for non-profit leaders who are well prepared to handle the complexities of running successful and sustainable organizations. ► Produced the course description and objectives for the syllabus► Developed 12-week outline for course implementation► Collected and correlated extensive research on each subject related to the 12-week course► Attended Annual Nonprofit Convention and specialized topic presentations► Cultivated new relationships with nonprofit community leaders and consultants► Applied leadership, public policy, and community development experience to produce content► Collaborated with the instructors implemented and taught the course► Created relevant course material that would engage and encourage a hands-on experience