Haldon is a consulting practice specializing in business and product strategy for projects of all stripes—from early-stage companies to established brands seeking evolution. With an eye toward implementation and execution, the work we do is designed to propel businesses forward with confidence and clear direction.

Serve as Head of Operations & Customer Experience with a focus on critical launch and customer retention activities including: consumer and market insights, product roadmap prioritization, company-wide goal setting and metrics, customer support strategy and processes, lead generation, and beta program management.

Wethos is platform designed for a new wave of entrepreneurs to more easily price work, co-pitch services, and transparently pay their partners. As the Director of CX, I focused on building and optimizing key aspects of the customer experience including product onboarding, re-engagement strategies, and customer support and satisfaction.

Red Antler builds brands for startups that are changing how the world works.As Client Director, I led branding, marketing, website development and launch strategy initiatives for startups and mature companies across several industries including: fashion, beauty, health & wellness, cannabis, robotics, and CPG.

Codeword is a hybrid agency that combines brand strategy, content and media relations to build effective communications programs.As Account Director, I led strategic marketing efforts—including brand positioning, content strategy and channel strategy—for startups and mature technology companies

Lava Mae is an innovative nonprofit providing mobile hygiene services to people moving through homelessness.I partnered with Lava Mae’s leadership team to devise a comprehensive plan positioning the non-profit as a strategic, socially-conscious investment partner for Fortune 500 companies.

First employee of the Y Combinator-backed startup; hired and led the Customer Experience team, scaling the team across three offices with support to over 25 markets within the US, Canada and UK.Established and evolved Grouper’s CRM strategy and customer operations, working closely with Engineering to combine the efficiencies of automation with the quality of high-touch human interactions.

Managed TV and digital campaigns as well as microsite development for FedEx and FedEx International. Led planning and implementation for first-ever FedEx experiential marketing stunt at SxSWi; success from the campaign triggered continued investment in non-traditional marketing.

Managed and optimized digital campaigns for TD Ameritrade and collaborated with web development teams to design and build new flagship microsite.

Worked with clients to determine research goals and collaborated with external partners to implement qualitative and quantitative research initiatives for TV spot concepts and in-store packagingDeveloped media and creative strategies for digital and TV campaigns; analyzed impact of creative, offer, and market selection in order to identify optimal long-term marketing strategies

Coordinated clients' advertising and marketing initiatives, working with agency's media, production and creative departments to ensure that expectations, sales goals and budgetary requirements were met or exceeded.Managed campaign logistics including: inbound telemarketing (scripting, media coordination, quality assurance) and product fulfillment (credit card and order processing set-up).

Participated in year-long Account Service training program designed to develop knowledge and skills in all facets of advertising including: media planning, buying and reporting, database management, new business prospecting and agency workflow management.