Chay S. Email & Phone Number

• Brand Development & Business Strategy: Take brands from initial concept to fully launched, overseeing every step of the process, including brand identity creation, market positioning, and the development of product or.
• Marketing & Advertising Leadership: Develop and execute innovative marketing and advertising initiatives to boost brand awareness, drive sales, and enhance digital presence across various channels.
• Campaign Management: Lead the creation, execution, and optimization of marketing campaigns, particularly for businesses and e-commerce startups within the Beauty, Fashion, and Lifestyle sectors.
• Team Building & Optimization: Build, lead, and manage cross-functional teams, optimizing processes, systems, and workflows to drive efficiency and scale growth.
• Brand Auditing & Digital Footprint Management: Audit brand accounts and assess business metrics, identifying opportunities to improve digital footprint, streamline marketing efforts, and maximize growth potential.
• Budget Management: Oversee and manage the PPC budget, allocating resources effectively across various digital channels to maximize ROI.

Chicago, Illinois, US

As the Director of Lifestyle at Hotel Granada, I led the hotel’s efforts to integrate local culture and creativity into every aspect of the guest experience. From pre-opening strategy to post-launch activations, I played a pivotal role in establishing the hotel’s identity, managing influencer and media partnerships, curating bespoke programming, and.

• Brand Acquisition & Development: Sourced and secured retail partnerships with emerging and established luxury beauty brands, curating a diverse and exclusive product selection for the store. Led the brand refresh.
• Strategic Partnerships & Retail Relations: Developed and nurtured relationships with key retailers, beauty influencers, and potential partners. Identified and pursued new markets, increasing brand visibility and.
• Marketing & PR Leadership: Oversaw all marketing initiatives, driving PR efforts to enhance brand reputation and consumer engagement. Managed influencer campaigns and partnerships to amplify brand messaging & drive.
• Event Curation & Brand Activations: Curated and coordinated brand activations, private VIP shopping experiences, and exclusive events to engage consumers and increase brand loyalty. Worked closely with internal teams.
• Strategic Planning & Business Growth: Led the development and execution of long-term business strategies aimed at expanding Marva Elaine Beauty's market share. Conducted market research to identify growth.
• Team Leadership & Collaboration: Managed cross-functional teams to support business growth objectives. Led internal initiatives to streamline operations, improve product offerings, and ensure consistent brand messaging.

US

• As the Assistant Store Manager for MAC Cosmetics in a high-traffic travel retail environment, I played a pivotal role in driving sales, delivering exceptional customer service, and ensuring smooth retail operations. I.
• Spearhead business planning initiatives, setting and achieving sales and customer service targets to maximize store performance in a high-traffic airport retail environment.
• Lead and manage a team of makeup artists and retail associates, ensuring consistent delivery of superior customer service and achieving both individual and team sales goals.
• Oversee daily retail operations, including inventory management, cash reconciliation, product display, and facilities management, ensuring the store operates smoothly and efficiently.
• Create a standout customer experience by applying expert makeup techniques and offering personalized product consultations to travelers, resulting in an increase in customer satisfaction.
• Curate and execute in-store events, including seasonal promotions, product launches, and makeup tutorials, driving increased foot traffic and brand visibility.

Neuilly Sur Seine, Ile De France, FR

• Spearheaded the education and training programs for team members, enhancing product knowledge, beauty techniques, and customer service skills to increase overall sales performance.
• Delivered dynamic in-store education sessions and workshops focused on skincare, makeup application, and fragrance techniques, resulting in a more knowledgeable and motivated sales team.
• Collaborated with leadership to develop customized sales strategies, ensuring all client service, sales, and profit objectives were consistently met or exceeded.
• Designed and executed client-facing educational events such as seated consultations and exclusive product showcases to drive engagement and conversions.
• Worked one-on-one with clients to assess their needs, provide personalized beauty consultations, and recommend suitable products, achieving higher satisfaction rates and repeat business.
• Developed strategies to incorporate new beauty trends, product launches, and seasonal promotions into training materials and in-store experiences.

New York, NY, US

• Lead daily operations for the store, ensuring seamless workflow and efficient staff management.
• Drive retail sales by implementing targeted strategies that enhance the customer journey and foster in-store relationships with both customers and team members.
• Develop and execute promotional events to generate sales and increase brand awareness, creating engaging and memorable experiences for clients.
• Personally apply makeup for diverse clientele, tailoring recommendations to individual preferences and skin types to enhance the shopping experience.
• Educate customers on Estee Lauder’s full range of products, including skincare, makeup, and fragrance, through personalized consultations and demonstrations.
• Lead the recruitment, training, and development of Beauty Advisors, instilling brand values and empowering staff to achieve individual and team sales goals.