• Brand Development & Business Strategy: Take brands from initial concept to fully launched, overseeing every step of the process, including brand identity creation, market positioning, and the development of product or service offerings.• Marketing & Advertising Leadership: Develop and execute innovative marketing and advertising initiatives to boost brand awareness, drive sales, and enhance digital presence across various channels.• Campaign Management: Lead the creation, execution, and optimization of marketing campaigns, particularly for businesses and e-commerce startups within the Beauty, Fashion, and Lifestyle sectors.• Team Building & Optimization: Build, lead, and manage cross-functional teams, optimizing processes, systems, and workflows to drive efficiency and scale growth.• Brand Auditing & Digital Footprint Management: Audit brand accounts and assess business metrics, identifying opportunities to improve digital footprint, streamline marketing efforts, and maximize growth potential.• Budget Management: Oversee and manage the PPC budget, allocating resources effectively across various digital channels to maximize ROI.• Social Media & E-Commerce Management: Manage multiple social media accounts, e-commerce platforms, and digital assets, ensuring cohesive branding and strategic growth.• Data Analytics & Campaign Performance: Track, analyze, and report on the performance of digital campaigns, using data insights to continuously improve strategies and outcomes.• Influencer & Partner Relations: Develop and manage relationships with influencer partners, ensuring successful collaborations and brand campaigns that align with client goals and values.• Event Curation & Brand Activations: Curate and manage high-profile client events, brand activations, and experiential marketing campaigns designed to increase engagement and brand loyalty.

As the Director of Lifestyle at Hotel Granada, I led the hotel’s efforts to integrate local culture and creativity into every aspect of the guest experience. From pre-opening strategy to post-launch activations, I played a pivotal role in establishing the hotel’s identity, managing influencer and media partnerships, curating bespoke programming, and ensuring the aesthetic and sensory elements of the hotel resonated with both locals and travelers. My responsibilities spanned creative direction, event execution, retail development, brand marketing, operational leadership, and strategic vision.

• Brand Acquisition & Development: Sourced and secured retail partnerships with emerging and established luxury beauty brands, curating a diverse and exclusive product selection for the store. Led the brand refresh initiatives for underperforming brands, enhancing packaging, identity, and market positioning to ensure readiness for retail.
• Strategic Partnerships & Retail Relations: Developed and nurtured relationships with key retailers, beauty influencers, and potential partners. Identified and pursued new markets, increasing brand visibility and expanding the customer base. Negotiated and secured new retail partnerships, elevating presence both online & in-store.
• Marketing & PR Leadership: Oversaw all marketing initiatives, driving PR efforts to enhance brand reputation and consumer engagement. Managed influencer campaigns and partnerships to amplify brand messaging & drive sales growth across digital & physical channels.
• Event Curation & Brand Activations: Curated and coordinated brand activations, private VIP shopping experiences, and exclusive events to engage consumers and increase brand loyalty. Worked closely with internal teams and external partners to execute memorable, on-brand experiences that aligned with the company's luxury positioning.
• Strategic Planning & Business Growth: Led the development and execution of long-term business strategies aimed at expanding Marva Elaine Beauty's market share. Conducted market research to identify growth opportunities, emerging trends, & potential new clients.• Team Leadership & Collaboration: Managed cross-functional teams to support business growth objectives. Led internal initiatives to streamline operations, improve product offerings, and ensure consistent brand messaging across all touchpoints.
• Networking & Industry Representation: Attended industry events, trade shows, and networking functions to stay on top of market trends and represent the brand to potential partners, clients, and influencers.

As the Assistant Store Manager for MAC Cosmetics in a high-traffic travel retail environment, I played a pivotal role in driving sales, delivering exceptional customer service, and ensuring smooth retail operations. I worked closely with the store team to exceed performance targets, enhance the customer experience, and maintain the MAC brand's high standards. My role was a blend of business acumen, leadership, and creativity to deliver a distinctive & memorable shopping experience to airport travelers.Key responsibilities:• Spearhead business planning initiatives, setting and achieving sales and customer service targets to maximize store performance in a high-traffic airport retail environment.• Lead and manage a team of makeup artists and retail associates, ensuring consistent delivery of superior customer service and achieving both individual and team sales goals.• Oversee daily retail operations, including inventory management, cash reconciliation, product display, and facilities management, ensuring the store operates smoothly and efficiently.• Create a standout customer experience by applying expert makeup techniques and offering personalized product consultations to travelers, resulting in an increase in customer satisfaction.• Curate and execute in-store events, including seasonal promotions, product launches, and makeup tutorials, driving increased foot traffic and brand visibility.• Provide ongoing training to new and existing staff, coaching makeup artists on MAC’s product range, techniques, and customer service best practices.• Collaborate with the Store Manager to optimize staff scheduling to align with peak travel hours, maintaining optimal customer service during high-demand periods.• Monitor and analyze sales data to identify trends, improve store performance, and provide actionable insights to the management team.• Maintain store standards by ensuring product availability, visual merchandising, and adherence to health and safety policies.

• Spearheaded the education and training programs for team members, enhancing product knowledge, beauty techniques, and customer service skills to increase overall sales performance.• Delivered dynamic in-store education sessions and workshops focused on skincare, makeup application, and fragrance techniques, resulting in a more knowledgeable and motivated sales team.• Collaborated with leadership to develop customized sales strategies, ensuring all client service, sales, and profit objectives were consistently met or exceeded.• Designed and executed client-facing educational events such as seated consultations and exclusive product showcases to drive engagement and conversions.• Worked one-on-one with clients to assess their needs, provide personalized beauty consultations, and recommend suitable products, achieving higher satisfaction rates and repeat business.• Developed strategies to incorporate new beauty trends, product launches, and seasonal promotions into training materials and in-store experiences.• Utilized data and feedback to continuously refine training programs, track team performance, and identify areas for improvement in both product knowledge and client service.• Fostered a positive and inclusive environment for team collaboration, encouraging ongoing learning and growth among all beauty advisors.

• Lead daily operations for the store, ensuring seamless workflow and efficient staff management.• Drive retail sales by implementing targeted strategies that enhance the customer journey and foster in-store relationships with both customers and team members.• Develop and execute promotional events to generate sales and increase brand awareness, creating engaging and memorable experiences for clients.• Personally apply makeup for diverse clientele, tailoring recommendations to individual preferences and skin types to enhance the shopping experience.• Educate customers on Estee Lauder’s full range of products, including skincare, makeup, and fragrance, through personalized consultations and demonstrations.• Lead the recruitment, training, and development of Beauty Advisors, instilling brand values and empowering staff to achieve individual and team sales goals.• Cultivate a collaborative team environment that promotes knowledge-sharing, motivation, and customer service excellence.• Oversee inventory management, ensuring stock levels meet demand and minimize stockouts or excess inventory.