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• Analysis of consumer behavior: acquisition, attrition, activity status, buying behavior per canal and per city, • Establishment of processes with sales force and follow-up to ensure best customer experience,• Promotions’ set up based on customer lifecycle and behavior,• Pre and post evaluations of costs and objectives,• Definition of communication calendar: SMS, emailing, phone calls and social media.

• Market research: secondary and primary research, gap analysis, top-down and bottom-up analysis for the estimation of untapped opportunities, • Implementation of the MENA quarterly report of Evonik Gulf FZE, • Identification of new potential leads, organization of trials and initiation of first sales in collaboration with the business lines.

Reel Cinemas, Dubai Ice Rink, SEGA Republic• Liaison with operations team for any marketing requirements,• Liaison with vendors on getting quotation of the job and ensuring that job is completed as per requirement of businesses,• Supervision of the weekly updates of the websites,• Arrangement of marketing display for L&E divisions,• Assistance to the marketing manager in coordinating corporate/ group bookings and creative development,• Assistance to the marketing manager… Show more Reel Cinemas, Dubai Ice Rink, SEGA Republic• Liaison with operations team for any marketing requirements,• Liaison with vendors on getting quotation of the job and ensuring that job is completed as per requirement of businesses,• Supervision of the weekly updates of the websites,• Arrangement of marketing display for L&E divisions,• Assistance to the marketing manager in coordinating corporate/ group bookings and creative development,• Assistance to the marketing manager in developing marketing and sales plans,• Assistance to the marketing manager in implementation of sponsorship packages,• Work with the team on implementation of festivals and promotions,• Weekly updates on jobs in progress Show less

• Event planning, organization and execution,• Market research including organization of focus groups to determine brand perception and consumer behaviour analysis,• Business Intelligence, competitive analysis, benchmarking,• Marketing communications tools Creation and implementation (informative newsletters, catalogues, brochures, etc…),• Continuous work with the sales for further growth,• Sales records analysis.

• End to end execution of marketing projects and campaigns including banners, social media ads and flyers,• Partnerships with newspapers and online ad agencies,• Continuous review and active management of the websites and social media pages,• Creation and execution of new models of newsletters and email based campaigns, measurement and analysis of the impacts,• Execution of Search Engine Optimization and analysis of the impacts using Google Analytics,• Execution of market… Show more • End to end execution of marketing projects and campaigns including banners, social media ads and flyers,• Partnerships with newspapers and online ad agencies,• Continuous review and active management of the websites and social media pages,• Creation and execution of new models of newsletters and email based campaigns, measurement and analysis of the impacts,• Execution of Search Engine Optimization and analysis of the impacts using Google Analytics,• Execution of market research and competitive analysis,• Reporting and on-going optimization of all marketing channels,• End to end project for launching a new website. Show less

Editorial manager, Groupon France• Preparation of textual editorial content of Groupon offers,• Continuous review and proof-reading of offers to be published,• Continuous work with the marketing department, study of impacts of newsletters and recommendations,• Continuous work with the customer services, analysis of feedbacks and implementation of new editorial strategies,• Management of the editorial and graphic design teamEditorial manager, Groupon Morocco• End to… Show more Editorial manager, Groupon France• Preparation of textual editorial content of Groupon offers,• Continuous review and proof-reading of offers to be published,• Continuous work with the marketing department, study of impacts of newsletters and recommendations,• Continuous work with the customer services, analysis of feedbacks and implementation of new editorial strategies,• Management of the editorial and graphic design teamEditorial manager, Groupon Morocco• End to end project for launching Groupon Morocco, including implementation of editorial standards, creation of website content, supervision of website design and conception of newsletters models. Show less

Strategic marketingOperational MarketingWeb strategy

B to BFeasibility studies Analysis of consumer behavior Productivity analysis of Tetra Pak Maghreb Internal Communication