Chris Martin Email & Phone Number

London, GB

London, GB

London, GB

Reston, VA, US

• Led 12-person team responsible for go-to-market strategy, UI/UX, growth marketing, product marketing and retention marketing
• Liaise with the board on GTM activities, marketing strategy and performance
• Oversaw cross-functional tiger team responsible for GoCanvas’ COVID-19 pivot, including market research, product development, go-to-market strategy and growth plan which generated $1.6M in incremental ARR
• Transformed the entire marketing function from tactical orientation to metrics-driven integrated campaigns focused on generating high-value leads within our ICP. Achieved a GMPP (gross margin payback period) of 5.7.
• Rebuilt the entire marketing team, including the creation of product marketing and retention marketing functions.

Washington, DC, US

• As part of the executive team, oversaw all marketing activities and the management of a five-person team, and liaised with board on marketing strategy, positioning and commercial performance.
• Directed the transition of the marketing organization, including team restructuring, to align the department to the commercial frontline and improve the impact and effectiveness of marketing programs.
• Delivered a 434% return on programmatic marketing spend through the incorporation of account-based marketing into integrated campaigns.
• Shifted product marketing to a customer-centric approach, including customer research and the utilization of jobs theory (jobs to be done) to identify gaps in our product-market fit.

Washington, DC, US

• Led team responsible for product marketing, marketing operations, digital marketing and demand generation.
• Oversaw lead-to-close project, including the redesign of Marketo and Salesforce to support the SiriusDecisions Demand Waterfall® and provide visibility into marketing performance.
• Developed messaging framework to better articulate Sparkfund’s value proposition and proof points to target audience.
• Created sales enablement material including sales collateral, product sheets, pitch decks, personas, training material and other assets as required.

Centreville, VA, US

• Managed team responsible for Demand Generation and Marketing Automation.
• Developed 2016 demand generation strategy and oversaw execution of plan through integrated demand gen and field marketing programs resulting in 108% of goal achievement in core product sales and 112% of goal in.
• Led redesign of CARFAX dealer website, www.carfaxfordealers.com, to align with revised go-to-market strategy and messaging, resulting in a 746% increase in web leads.

Arlington, Virginia, US

• Led four-person, multi-functional team responsible for Marketing Operations and Digital Marketing, and managed U.S. Demand Generation team on an interim basis.
• Oversaw the development and successful (re)launch of 12 global website properties to align with new messaging and additional product offerings resulting from strategic acquisitions.
• Directed the selection of social media and search engine marketing vendors, as well as the initial North American vertical SEM, organic and paid social and remarketing programs.
• Conducted monthly and quarterly analysis on marketing campaign effectiveness, including reporting to global marketing team and marketing leadership.

Arlington, Virginia, US

• Developed integrated marketing and lead generation campaigns in support of three verticals within Rosetta Stone Enterprise & Education business unit.
• Managed Marketing Specialist responsible for supporting Corporate, Public Sector and Higher Education marketing.
• Shifted marketing efforts from outbound to inbound marketing, including the development of an overall Enterprise & Education blog, SEM and SEO strategy.

Arlington, Virginia, US

• Developed integrated marketing campaigns designed to increase awareness of Rosetta Stone Education solutions and drive lead generation for the higher education sales team, including email, direct mail, event and web.
• Wrote copy for initial website launch and worked to maintain and update website in support of marketing programs.

Herndon, Virginia, US

• Developed promotional strategies, created content and collaborated with executive management on lead generation efforts, including email campaigns, list rentals, direct mail, webinars, proposals, tradeshows and website.
• Led channel marketing efforts for key strategic partner, Verizon Wireless, to improve awareness and drive lead referrals. This entailed developing messaging, a standard presentation, support collateral and targeted.
• Facilitated the implementation of an inside sales team, resulting in an additional 20 leads per month. This included acquiring lists, training team members on messaging, establishing best practices and developing.

Glen Burnie, MD, US

M.B.A., Marketing

Bachelor, Business Administration