Execution of the channel specific business plan by achieving volume targets on monthly, quarterly and on annual basis.• Bearing 100% responsibility on delivery of channel specific POs and following up payments to settle on time.• Managing the channel specific merchandising operation plan and facilitating inputs required for the operation.• Execution of the channel specific brand visibility plan by managing the merchandising operation.• Execution of brand wise go to market activity plan, being the custodian for the channel and maintaining,• building, developing strategic partnerships with key personnel in the process to meet business objective.• Conducting channel specific audits to set up monthly channel specific trad marketing campaigns by evaluating market dynamics.• Developing and implementing customized chain specific marketing solutions based on their characteristics.• Designing activities to drive consumer promotion strategies.• Designing activities to drive thought leadership and enhance brand recommendation from the channel specific staff members.• Leading the development and execution of strategic projects, liaising with the key personnel to ensure delivery.• Liaising with digital teams to ensure the channel specific e-commerce strategies.• Responsible for organizing all types of trade events, sponsored events, sponsored gatherings, all types of exhibitions partnering with external parties.• Bearing 100% responsibility of brand presence at its maximum and developing required promotional materials to enhance brand visibility.• Executing plans on time in terms of measurable and actionable outcomes to enhance operational effectiveness.• Effectively managing investments based on channel specific priorities and monitoring ROI & other evaluations of activities and providing feedback on achievements.• Conducting weekly and monthly reviews on activities and implementing corrective actions when launching the next month pla