Chamila Samarakoon Email & Phone Number

Senior Brand Executive 05/2019 – Present• Identification and execution of marketing & product base strategies, implementing brand recall and revenue. • Conceptualized & executed an innovative high impact product launch campaign for financial product (deposits), comprising of Digital, ATL, & BTL elements.• Led a multifunctional team including R&D & operation to deliver new product development, with brand product & category directions.• Strategic planning for product development and product rationalization.• Brand relaunch for product development and digital content strategy development.• Lead consumer research to support channels marketing and sales initiatives. • Work with key accounts managers to develop account specific activities. • Preparation annual Marketing and communication budget.Junior Brand Executive 05/2019 -10/2018• Execution marketing campaign and outdoor events relates with product development.• Mange annul sponsorship budget and create brand awareness campaign through sponsorships.Create and execute outdoor marketing campaign for new product development.Junior Executive 10/2018 – 03/2013• Accept foreign currency deposits from authorized money changers, other banks, and island wide branch network.• Given exchange rate their currency deposits. • Identify genuine and forge currency notes.• Handling shipment process.• Currency packeting and bundling. • Facilitate foreign currency training for branch staff members. Education • Master of business administration - Cardiff Metropolitan University UK – 2018• Bachelor of Business Administration – University of Colombo – 2015• Diploma in Banking and Finance – Institute of Bankers Sri Lanka – 2016• Diploma in Treasury and Risk Management – Institute of Bankers Sri Lanka -2016• Certificate of Accounts and Business (CAB- ii) –Institute of Chartered Accountants Sri Lanka 2012

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  Senior Brand Executive

  Sampath Bank

  Mar 2013 - Present - Colombo, Western Province, Sri Lanka