Direct Channel Specialist Manager Meapac
Current• Assisting hoteliers optimising their direct channel business through different channels distribution and application on digital marketing strategy. • Extracting KPIs measuring markets segmentation performance , visualize strengths on an interactive heat map filtering by channels. Anticipating market peak to provide strategy & action plan based on analysing data via measurement tool like Google Analytic. • Implementing campaign with Digital investment initiatives through SEM, SEO… Show more • Assisting hoteliers optimising their direct channel business through different channels distribution and application on digital marketing strategy. • Extracting KPIs measuring markets segmentation performance , visualize strengths on an interactive heat map filtering by channels. Anticipating market peak to provide strategy & action plan based on analysing data via measurement tool like Google Analytic. • Implementing campaign with Digital investment initiatives through SEM, SEO, content marketing, Socialmedia marketing and Email marketing strategies Show less