Director Of Sales And Marketing, Erp Software
Arcadia, California, Us
Master System is an independent software developer and the exclusive distributor of our trademarked OFFICE MASTER SYSTEM™ and eMaster™ enterprise business management software. Master System helps wholesale distribution companies manage core business processes with a single, fully integrated system covering inventory, accounting, eCommerce, EDI, warehouse management, manufacturing and, more.Within the short time of being with Master System, I have developed complete re-branding of OMS ERP and established the direction for all external communication around the positioning, corporate identity, standards, and value proposition.-Developed corporate marketing strategy, plan, and budget, including public relations, channel marketing, online presence, event marketing, lead generation and corporate positioning.-Managed all product marketing activities through various media and PR channels- Leveraged social media outlets (Twitter, Facebook, LinkedIn, etc.) Oversaw SEO and SEM campaigns, social marketing, and inbound marketing through blogging and external linking, driving website traffic and generating inbound sales leads-Developed messaging, company website and collateral. Created customer testimonials, competitive market analysis, market sizing -Used SalesForce and Hootsuite to establish marketing automation and marketing measurement system building lead nurturing database -Initiated, Developed, and Managed roll out of OMS Cloud product, Lead marketing for the very successful launch of this enterprise cloud product.