- Established and led a dynamic marketing consultancy focused on brand strategy and driving the integrated marketing think tank for its clients.- Developed and executed groundbreaking brand strategies for clients (Reise Moto, CueMath, 91 Cycles, Zetwerk Manufacturing), resulting in heightened market presence and brand equity.

Spearheaded the integration of cross-functional marketing teams with creative, media, digital, and client servicing teams to develop cutting-edge solutions and achieve business objectives.

- Led a multidisciplinary team in delivering integrated marketing solutions, including brand management, advertising, content, digital and PR.- Developed the Brand Vision Execution Playbook, as a guide for the cross-functional teams in brand development and execution globally.

- The senior management face of the agency as the custodian for the brands - Kansai Nerolac Paints, Bharti AXA, P&G (Vicks), Ambuja Cement, Burger King, HDFC Mutual Funds, JK Helene Curtis, SCA Hygiene (Tempo & Libero)- Partnering brands in their growth, setting the strategic pace, providing direction and allocating resources for campaign management. - Contributing to agency objectives, revenue forecasting and meeting commitments and leading new businesses initiatives.

Managed the advertising campaigns, competitive intelligence, research for clients across Telecom, BFSI, FMCG and Media including Reliance Mobile, Etisalat, Hutch, Tata Indicom, UTI Bank, NDTV India, Radio Mirchi, Colors TV, BIG TV, Britannia (Treat), ITC Foods (Ashirvaad), MTR Foods, Johnson and Johnson (Band-Aid, Savlon), Microsoft Networks (Windows Live, MSN) and SAB Miller (Castle, Haywards).