Bancassurance Planning and Strategy. Annual Business and Manpower planning. Business analytics to drive growth. Banca Relationship Management

Digital Transformation, Sales Strategy, Channel and Campaign Management RoleDigital Transformation Project Management. Co-developed the Online Recruitment tool as well as the recruitment App for Agents and Part-time Employees. Handling the digital automation project of Part-time employee pay-outs process and performance management. Development of innovative business models • Developed the Agency Partner Business Model for FGILI Agency which is currently running successfully across India • Market Research and Competitor Analysis of various alternative business models being run in the life insurance industry • Cost and model analysis and development of new strategic business partnerships to drive top-line • Development and management of Premier distribution partnerships and end to end management of alternate distribution channels like Insurance Manager (IM) Model, Agency Organizor(AO) Model, HNI Independent Branch Manager(HNI IBM) Model. Management of Pay-outs, PMS and PEP of all part time employees of Agency Channel. Implementation of measures to improve productivity of alternate channels of distribution. Management of Proprietary Sales Communications across all channels and platforms. Complete intra-department marketing communication design and implementation. Designing of R&R initiatives and their launch ( including Launch PPTs and mailers). Ideating and executing BTL activities. Other important contribution includes Co-designing of Distributor Engagement Model of FGILI called as ‘FG Ratnas’. Running Big Bazaar Profit Club Leads Campaign. generating close to 7 Cr. of annual revenue.

Agency Transformation StrategyFormulation of Sales Strategy and end to end management of Insurance Manager Model and other Part Time Employment Models. Taking care of all of the internal communications and sales campaign management. Competitor Analysis and Market Research

Cross Functional Projects and Process ImprovementsMulti-dimensional training on Agency & Digital sales of insurance products. Corporate Sales, Credit Life Sales and Insurance Products.

Designed a social media marketing strategy for the company to reach out to more and more customers through various social media platforms like Facebook, Twitter, etc.Provided a plan to develop social media marketing infrastructure at HDB Financial Services Ltd and designed a time frame for the implementation of the social media marketing planDeveloped a social media marketing plan for the Credit Card Debt transfer product offered by HDB Financials and designed the entire campaign

Worked as a communication intern and studied about the LAN and WAN network of NTPC, Farakka. This also involved designing a better communication framework based on WAN technology. Learned about different protocols and establishing a communication mesh with the centralised data warehouse situated at a remote location. Learnt about optical communication. Underwent training on Splicing of optical fibres.