P&L Management: Managed the Profit and Loss for the Endless Aisle and co-owned the P&L for the marketplace business across 500+ retail stores in anomni-channel environment.Cross-Functional Coordination: Liaised with IT, finance, legal, accounts,cataloguing, store teams, and omni service providers (Fynd and Arvind) tostreamline operations and ensure seamless integration of marketplace activities.Performance Review: Conducted periodic performance reviews with the coreteam, adhering to established timelines to ensure business objectives are met.Issue Resolution: Addressed and resolved daily operational bottlenecks andstore issues, and presented detailed Periodical Report Analysis to seniormanagement.Vendor Management: Negotiated and managed terms of business with serviceproviders, including product offerings, returns, ordering processes, and marginadjustments.Fulfillment Strategy: Developed and executed fulfillment strategies incollaboration with retail stores to optimize the use of store and distribution center inventory

• Owned P&L and scaled up Ecommerce business unit (topline)• Prepared entry level roadmap for OMNI channel expansion of the business of 150 flagship stores• Led digital migration of inventory sync across all B2C and B2B portals via unicommerce• Prepared SOPs for portal approved photoshoots, article creation and other cataloguing activities.• Managed external stakeholders to upgrade and improve UI of D2C portal• Inventory, assortment, NPD planning for across all the B2C and B2B portals.

• Managed P&L of the Ecommerce business of the Company along with the company owned ecommerce websites.• Successfully on-boarded the brand on Cloudtail, Flipkart, Myntra, TataCliQ, Ajio, Nykaa for direct business. Done the agreements, handled margin negotiations for direct business. • Coordinating with online site managers of e-commerce sites on daily basis for functions like marketing, sales promotions, inventory planning, warehouse planning etc.• Have thorough knowledge of all the ecommerce business models like JIT, PPMP, Dropship, Direct Fulfilment, SCM, Outright etc.• Sales forecasting, demand planning and inventory management.• Pricing, discounting and profitability analysis.• Coordinated the myntra approved photoshoots and getting the shoots done.• Managed and prepared the marketing budgets for all online sites and handled amazon AMS and the PLA on Flipkart for both the business models outright and marketplace along with the cataloguing, listings.• Coordinated with accounts team for payments, accounting and reconciliation.• Created and set up processes of accounting, photo shoots, Inventory management, 3rd party logistic, unicommerce for online business.• Worked on look and feel of Company owned ecommerce websites along with coordinating for content writing, digital marketing, social media plans, creatives.• Managed the business with aggregators to grow the online business.

• Ecommerce Manager Role- Managed P&L of all E-commerce market places (Amazon, Flipkart, Myntra, Nykaa, TataCliq, PayTM) with annual revenue of 4 Cr with YoY growth of 25% for the brands IDEE, IRUS, IMAGE.  Managed international licensed brands portfolio in eyewear category- GUESS, FILA, POLICE, UCB, Carolina Herrera, Chopard, Dunhill – the brands grew over a period of 2 years across channels and across genders with an average YoY growth 25%. Managed catalog creation, product listing, product imaging, pricing, cost editing, discounting, PO processing, delivery appointments, any shipping related issues for all leading portals. Prepared sales plans, marketing budgets and designed campaigns for Ecommerce promotions to ensure sales growth in Flipkart & Amazon. Handled and developed aggregator portfolios – ensuring the right stock and sales mix along with timely order fulfillment are in order with online distributors. Identified growth avenues and managed onboarding formalities of Nykaa, PayTM Mall, TataCliq, Myntra- Average MoM growth is 34% Handled different types of issues related to products issues, customer complaints and queries by providing required inputs CRM team and collected customer feedbacks. Managed stakeholder relationships for Ecommerce key accounts to ensure business continuity and drive growth. Worked with procurement team to create excusive product line to meet the specifics of industry requirements at a product level and price level along with the main line Handled queries and issues on amazon and flipkart by using vendor central and vendor hub. Initiated drop-ship activation for Amazon which resulted in avg. BAU growth of 16% in daily sales quantity.

Category/Key account Management Role-  Assortment: Responsible for ensuring the latest assortment is available on the portal and keep identifying opportunities to bring on new product lines within my category and also responsible for merchandising, assortment planning  Pricing: Responsible for optimizing pricing for key SKUs to increase sales with a strict view of bottom line as well. Ensuring we remain price competitive through effective and efficient sourcing.  Category Growth: Driving the market place growth of my category keeping in mind the consumer completion. Managing the on boarding process of all new brands and serving as the primary contact point for all new brands communication in Fashion category Increasing the stickiness of customers by bringing up the high quality products, identify potential suppliers and visiting existing suppliers if requires with identifying border trends and fill category gaps. Trend Spotting: Cross functional responsibility: Fruitfully coordinate with marketing, supply chain, cataloging, finance/commercials and other functions of the organization and also coordinate with the logistic team to ensure that the products are delivered on time with zero deviation  Planning: Responsible for strategic planning of category for short-term as well as long-term horizons.  Communicate insights and key strategic decisions to senior stakeholders  Handling direct reporting of 4-5 team members.  Serving as a category advocate and on cross-functional teams tasked with driving initiatives and process change to continually improve the on boarding processBusiness Development Role-  P&L: Owing P&L for my category in alignment with business goals. Responsible for the revenue targets as well as the gross margins  Business Growth: To identify and develop new market opportunities and create a road-map for category to improve on all key metrics like returns, cancellations,

Sourcing/Category Management Role: Ensuring the quality of products launched with online partners are aligned to customer demand and vendors are aligned with Luxehues business objectives Increasing the value per vendor over a period of time by working with each vendor by providing reports Keeping updated with fashion to ascertain the best products are launched at Luxehues.com Liaising between suppliers, manufactures, to ensure, there is constant supply of new products, in line with the demands of the business suppliers are evaluated in terms of best value, delivery schedules and quality, and each suppliers is able to meet the requirements of Luxehues.com Identify potential suppliers, visiting existing suppliers, and building and maintaining good relationship with them Negotiating and agreeing contracts and monitoring their progress, checking the quality of service provided Capture prospective trends and leads from vendors and market to generate business, launching of new product lines as per trends, at the right time, thereby growing business Ensure the stock position of vendors is monitored and the e-store carries the right SKU’s with the right shipping lead and supply of all listed catalogues reaches the Luxehues warehouses in the right quality on time Monitor the upload of catalogues on the e-stores with the right aesthetics, content and in the required time frame Marketing Role: Active participation in planning, formulating & implementing of marketing strategies, promotions, project launch, campaigns (print, web, social media & broadcast, events, corporate responsibility programs, sponsorships and ATL/BTL activities to increase market penetration and drive revenue & profitability by maximizing sales Provided a crucial contribution in defining budget, strategies and collaborating with creative and media agencies, I was included in the initiatives in marketing communication including product launch, promotion, media planning.

Ecommerce/ Business Development Role: Catalogue management: Managing and Updating Premium A+ content on all the partner sites based on communication insights derived to boost customer engagement rates Order management: Orders approvals, processing, assigning to vendors; logistic partners, maintaining order status. Checking and processing all payment gateway related orders. Follow-up with finance team. Logistic management: Follow up with all courier partners for issues related to product deliveries, stop deliveries, RTOs. Re-shipping returned Orders via different locations and areas. Supervising the entire logistics operations including inventory control; distribution through various logistics partners. Managing the logistics functions; negotiating the rates with couriers for cost effective logistics solutions. Taking all types of care for pending order, follow-up with production delivery Merchant Relationship Management: To oversee the fulfilment of products ordered via the e-commerce channel and to ensure high level of customer satisfaction and business efficiency. Business Efficiency: Coordinating with operation team of all websites to improve sales, add promotion; gifting items. Working closely with Amazon, PayTM, Flipkart, SnapDeal, Indianroots,Voonik.com, Exclusively, cbazaar Managing Payment Reconciliation/Courier Return/Customer Return/Wrong Product Return/Damaged Product Received Customer Grievance Management: Monitor, understand and analysis customer – complaints through multiple channels and provide short term and long term & resolution to ensure seamless shopping experience Marketing Role: Business expansion on e-commerce vertical. Increase sales and Achieve online sales as per targets. To develop promotional campaigns and offers across the year to achieve the sales targets.  Weekly / Monthly MIS (Secondary for all accounts) with comparison against last year for same month & last month same year  Monthly MIS of competitor.