Chandan Vedak Email and Phone Number

1. Marketing Evals2. Channel and Brand Strategy3. Campaign Planning4. Digital Marketing 5. Media Recommendations6. Strategy and AOP Presentations7. Media Planning and Recommendations8. Media Rates Evaluations9. Planning buying, execution on all mediums10.Benchmarking CPRP, CTR, Reach, case studies1. Buying rates evaluations, Campaign planning2. Marketing and media plans evals, Impact buying3. Benchmarking CPRP, CTR, Reach, case… Show more 1. Marketing Evals2. Channel and Brand Strategy3. Campaign Planning4. Digital Marketing 5. Media Recommendations6. Strategy and AOP Presentations7. Media Planning and Recommendations8. Media Rates Evaluations9. Planning buying, execution on all mediums10.Benchmarking CPRP, CTR, Reach, case studies1. Buying rates evaluations, Campaign planning2. Marketing and media plans evals, Impact buying3. Benchmarking CPRP, CTR, Reach, case studies4. Channel planning: AOP, Content, MKTG, Promo, Placement, Budgeting, Projections5. Monthly/ Quarterly TV mapping trends, seasonality, environment6. Advance Analytics: CPRD, HML, Lapsers, Duplication and Migration analysis7. Channel and competition Dashboards Show less

Crafting detailed research for channel growth using quantitative (BARC YUMI), Qualitative (Ground research), analysis of all secondary data from many sourcesMarketing Analytics and Planning1. Social Media Evaluation and Analytics2. Social Media Planning and Analytics3. Reach vs. Frequency planning4. Campaign evaluations5. Digital promotions6. Plan Optimization and reach, 7. Show launch & Projections8. Need gap analysis, 9. Channel communication… Show more Crafting detailed research for channel growth using quantitative (BARC YUMI), Qualitative (Ground research), analysis of all secondary data from many sourcesMarketing Analytics and Planning1. Social Media Evaluation and Analytics2. Social Media Planning and Analytics3. Reach vs. Frequency planning4. Campaign evaluations5. Digital promotions6. Plan Optimization and reach, 7. Show launch & Projections8. Need gap analysis, 9. Channel communication strategy10. Cost negotiations, 11. PR Trade and consumer12. Extensive analysis on Census dataChannel Research Qualitative and Quantitative1. FPC Planning2. TV Research3. New shows and FPC analysis4. Content acquisition and ROI5. Long term trends and projections 6. Competition analysis7. Set up of Research panel for content testing8. Content analysis and procurement9. Break and inventory management10. Promo planning11. Marketing buying evals for all promotional campaignsSales Assistance1. Sales pitch PPT and insights 2. Break Analysis 3. Reach saturation analysis, 4. Promos and Breaks, 5. Sales researchClose analysis of all secondary reports for content, sales pitches, distribution and marketingEarly warning system – Projections, Competition moves, seasonality, external factors that can affect channel GRPs Show less

FPC new and curated content, Marketing research and implementation Dangal TV Current Creds- Rank number 6 in Wk 10 '21, from rank number 9 in week 03 '21Dangal TV is reporting constant rise for 6 weeks wk 03 to 09 '21Strengthening current lineup and expansion into various new territories, genres, segments, and target audienceMedia analytics, data, distribution, syndication, ROI, ROMI and ARPUWorking for 4 brands, 4 different regions and 4 genres… Show more FPC new and curated content, Marketing research and implementation Dangal TV Current Creds- Rank number 6 in Wk 10 '21, from rank number 9 in week 03 '21Dangal TV is reporting constant rise for 6 weeks wk 03 to 09 '21Strengthening current lineup and expansion into various new territories, genres, segments, and target audienceMedia analytics, data, distribution, syndication, ROI, ROMI and ARPUWorking for 4 brands, 4 different regions and 4 genres across 3 different languages1. Research and Strategy, 2. Study Competition 3. Content analysis, procurement, ROI 4. Trends and projections5. Break and inventory management 6. Movie monitoringProduction house analysisMarketing1. Campaign evaluations, 2. Digital promotions, social media3. Plan Optimization and reach 4. Show launch 5. Channel communication strategy 6. Cost negotiationsSales Assistance1. Sales pitch PPT and insights 2. Break Analysis 3. Reach saturation analysis 4. Promos and Breaks5. Sales research 6. Distribution analysis Show less

Core Role – Head of Research and Strategy for FTA ChannelsWork towards channel growth in reach and time spent1. Marketing Strategy2. Promo Planning – Key task : optimum reach and frequency for shows promotion launch/ sustenance3. Programming Strategy, bench marking reach and frequency for various tasks4. Checks of campaign reach, delivery level, competition launches and activities5. Created an early warning system – where we warns the team regarding competition moves… Show more Core Role – Head of Research and Strategy for FTA ChannelsWork towards channel growth in reach and time spent1. Marketing Strategy2. Promo Planning – Key task : optimum reach and frequency for shows promotion launch/ sustenance3. Programming Strategy, bench marking reach and frequency for various tasks4. Checks of campaign reach, delivery level, competition launches and activities5. Created an early warning system – where we warns the team regarding competition moves, seasonality, external factors that can affect channel GRPs6. Working on concepts for programming and marketing, concept generation for marketing campaigns, concept research for programming7. Budgeting and negotiations and campaign bench-marking8. Targets and projections9. Managing various teams, link between various units programming, promo planning, marketing and sales, team and people management10. Pro in humor quotient Show less

Core Role – at Life OK - Recommendations for channel growth Insights in marketing of shows involves timeband, TG, communication, core thought Marketing Strategy for shows, distribution, markets, target specific group of audience Target Setting and working on the plan to achieve it Working closely with core units, like Programming, Distribution, Marketing and Promo planningCore Functions – Channel Research and competition tracking, Keeping a close eye on current media… Show more Core Role – at Life OK - Recommendations for channel growth Insights in marketing of shows involves timeband, TG, communication, core thought Marketing Strategy for shows, distribution, markets, target specific group of audience Target Setting and working on the plan to achieve it Working closely with core units, like Programming, Distribution, Marketing and Promo planningCore Functions – Channel Research and competition tracking, Keeping a close eye on current media environments Ups and down in TV GRP and TV viewing, historical and current trends in TV viewing, Looking forward for growth areas, scope in gain channel shares, competition weak areas Key recommendations in formation of strategy for distribution, marketing, Promo Planning, show launch, FPC planningProject and campaign cost negotiation Designing specialized market research studies to study the impact of various promo campaigns Key recommendations on the basis of Consumer Visits and Focus groups, and show ratingMedia Software Media X-Press, AdvantEDGE Show less

We at Fulcrum we don’t work as media solution provider, work beyond media, work closely with Brand Team, emphasis marketing solutions, don’t restrict ourselves only to media1. Strategy addressing to specific brand tasks, like launch, sustenance2. Research for brand in strategy formation for launch of Bru Exotica3. Cluster Analysis, Competition benchmarking, reach saturation analysis4. Head of Beverages portfolio - Brooke Bond and Lipton5. Analysis of Competition media… Show more We at Fulcrum we don’t work as media solution provider, work beyond media, work closely with Brand Team, emphasis marketing solutions, don’t restrict ourselves only to media1. Strategy addressing to specific brand tasks, like launch, sustenance2. Research for brand in strategy formation for launch of Bru Exotica3. Cluster Analysis, Competition benchmarking, reach saturation analysis4. Head of Beverages portfolio - Brooke Bond and Lipton5. Analysis of Competition media activity, projections6. Channel evaluations and rates, SOV, CPRP and R&F7. Competition benchmarkingStrategy and Research1. Marketing and distribution mapping with media strategy2. Category projections3. Benchmark setting4. IRS and TGI analysis for PPTs5. Insights on secondary research6. Optimum R&F, reach saturation Show less

Core Role - Heading Beverages Unit - Planning and Strategy1. Planning and implementation of media plans2. Strategic direction for the brand, rotation in creative and weekly GRP / optimum GRP3. Impact Buy – negotiations and benchmark setting, 4. Allocations by media, differentiated Media Strategy5. Regional Strategy different approach for Regional, maintain SOV 6. Research on TV – Optimum weekly weights and saturation strategy7. Maximize Reach or Maximize Frequency as… Show more Core Role - Heading Beverages Unit - Planning and Strategy1. Planning and implementation of media plans2. Strategic direction for the brand, rotation in creative and weekly GRP / optimum GRP3. Impact Buy – negotiations and benchmark setting, 4. Allocations by media, differentiated Media Strategy5. Regional Strategy different approach for Regional, maintain SOV 6. Research on TV – Optimum weekly weights and saturation strategy7. Maximize Reach or Maximize Frequency as per the brand requirements8. Benchmarking – on each project for e.g. promotion for various properties for BQC LaunchInnovations and Impact1. Impact buy recommendations, Negotiations, planning2. sponsorships on big properties3. Festivals – Impact planning4. Need gap Analysis, cluster analysis5. Creative rotationMulti Media Evolution - Think beyond conventional media KRA1. Think brand and growth2. Think different beyond media3. Think optimum impact Show less

1. Media Planning & Strategy - Heading Planning for J&J Savlon, Stayfree and Band Aid2. Analysis Evaluating competitors media, depth of activity, spread of activity, developing brand strategy, watch of competition moves, media vehicles activities3. Controlling planning and implementation for ongoing and new campaigns, in-depth analysis for Plans, so that plans performs on its optimum levels

1. Presentations and Brand Reviews: Presentations on brand issues, queries, prospect areas, threats & diagnostics. Analyzing brand position, target group 2. Pre/Post Launch and Promotion Tracking: New launch evaluation of brand with various analytical tools. Promotion planning3. Visual Basic Macros: Proficient in developing Excel based Visual Basic Macros for term and time consuming tabular reports, formats for speed and accuracy4. Software Management at Clients End (Household Panel… Show more 1. Presentations and Brand Reviews: Presentations on brand issues, queries, prospect areas, threats & diagnostics. Analyzing brand position, target group 2. Pre/Post Launch and Promotion Tracking: New launch evaluation of brand with various analytical tools. Promotion planning3. Visual Basic Macros: Proficient in developing Excel based Visual Basic Macros for term and time consuming tabular reports, formats for speed and accuracy4. Software Management at Clients End (Household Panel data Processing): 5. Leads and follow up on new modules development in software Show less