Chandan Agarwal Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Ka, In

Bengaluru, Karnataka, In

Leading Revenue Growth, Ad Monetization for CRED ■ Heading a 21-member cross-functional team in developing CRED Rewards & Ad-Tech. Improved member retention by 9% and increased Ads revenue by ~5x; directly contributed to 25% of contribution margin (CM) improvement at org level by launching and quickly scaling >95%+ gross margin (GM) business with high ROI on people and product investments

Berlin, Berlin, De

Headed a team of 6 for commercial planning & performance, AM efficiency for 11 APAC countries (Japan, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Cambodia, Myanmar, Laos, Pakistan, Bangladesh)■ Owned the regional PnL at APAC level & partnered with senior country Managing Directors for AOP planning and achievement across key PnL metrics including all revenue levers and headcount costs.

Bengaluru, Karnataka, In

■ Headed a 12-member cross-functional team in developing Swiggy Ads boosting Ads revenue for the org by ~30x over 24 months. Responsible for defining and executing product roadmap & pricing strategy.■ Created 3 different Ad formats i.e. Native Ads, Search Ads, Carousal Merchandized Ads on click/impression-based delivery model from erstwhile time-based delivery leading to 5x increase in revenue.■ Owned the advertising funnel for brands/merchants and engineered a customer first relevance model to improve consumer engagement with Ads i.e. ~15% increase in CTR and ROI improvement by ~35%■ Built an end to end solution to help third party brands (FMCG/F&B) for free consumer sampling. Built a consumer feedback loop of freebie experience leading to 90%+ brand retention.

■ M&A – Operations Strategy & Due Diligence:- Led the operations due diligence for a US private equity client on the global leader in respiratory & medical devices space Conducted a carve-out analysis, EBIDTA estimation and validation of management savings initiatives and estimation of synergy savings worth USD 15 million.■ Market Assessment & Go-To-Market Strategy:- Recommended key EU markets to enter on Go to Market strategy for the cloud services portfolio of a Global Telecommunications firm by evaluating market attractiveness, direct competitor benchmarking.■ Commercial Strategy:- Assessed the developer ecosystem dynamics & presented changes to developer relation programs for a Global Hardware & Software Solutions provider. Considered developer needs & priorities through targeted interviews, benchmarked leading strategies with competitors & baselined activities, capabilities and spend relative to leading practices.■ Sales Transformation – Program Structure & Rebate Strategy:- Redesigned sales structure and contra rebate programs of an Electronics devices major to reduce complexities, costs and delays. Identified inefficiencies through rebate analysis & stakeholder interviews, revamped processes, IT/systems and governance to streamline sales programs across various channel partners for optimized output.

Bangalore, Karnataka, In

■ Assisted in conceptualizing, developing and rollout of Project ZeUS (Zero Commission; Zero Subsidy), directly affecting the P/L of Flipkart Marketplace by making it GP zero and providing a strategic direction to GP +ve over the next few years.■ Provided financial viability & introduced ROI tracking for various Ecosystem spends viz. Seller Marketing, Sourcing, Packaging, Training & Enablement, Lending ecosystems. Improved the program structure to make marketing and incentive spending more effective by implementing floor ROIs

Bangalore, Karnataka, In

Corporate Financial Planning & Analysis :-■ Devised the Annual Operating Plan (AOP) for the Fulfillment Platform of Flipkart for FY’15-16. Responsible for forecasting and actuals of Supply Chain PnL for every month/quarter with management call-outs on deviations and recovery plans.■ Conceptualized & initiated publishing of True CM (Contribution Margin) results at a category level which would help Flipkart advance those categories with maximum CM margins thereby moving the portfolio mix to more profitability.Financial Controllership :-■ Managed a team of 3 in designing and executing a Pay as per PO process by benchmarking Flipkart’ s vendor procurement processes to global standards and reducing Agreed Purchased Price (APP) Variance by ~ Rs 2.5 cr./quarter

Bangalore, Karnataka, In

Project Scope: Reducing end to end supply chain costs through increasing regional fulfillment, taking care of tax optimization■ Conducted a situational analysis to understand current levels of Regional Utilization (~ 45%) and the RCA behind the low levels of RU.■ Performed an RCA for high selling book category bands viz. Bands 5/4/3 & suggested ways of increasing RU from 40% to 65% in phases.■ Devised a Delivered Cost concept for the Mobiles category to control supply chain costs and positively impact the bottomline.Impact: Showcased potential to save Rs. 2.25 cr. in 5 weeks (approx. 4% of burn rate). Detailed plan provided to save Rs. 80 lakhs in the Books category and Rs. 12 lakhs in the Mobiles category.

Scottsdale, Az, Us

The internship involved understanding the fundamentals of retail supply chain model and category management. I was trained under the Space Planning, Floor Planning and Space Automation tools of JDA's Intactix Suite and studied its use in the current market scenario. The internship involved generating and analyzing planograms and floorplans ( 2-D and 3-D models ) , automating changes across various planograms and floorplans using scripts. I was also actively involved in writing Business Rule Validation ( BRV ) scripts for validating planograms and floorplans before they were stored in the database. All this was done in a live project as per JDA's client requirements, a major US retail chain

As a summer intern, I first studied their assembly line, methods of manufacturing and assembly. I was further involved in identifying and documenting the KC parts of the BSA and BSF concrete pumps. Actively involved in creating and maintaining a database of all the KC parts, the most critical parts of the concrete pump thereby directly helping in limiting company liability of outsourced critical components.

In

Vocational Trainee

Master Of Business Administration (M.B.A.), Finance, Strategy

Master Of Business Administration (Mba), Finance, General

Chartered Financial Analyst, Cleared Level Ii, Accounting And Finance

B.E (Hons), Mechanical Engineering

Science