Sr. Crm Executive
Current- Highly numerate with excellent proficiency in Microsoft Excel.- Support the Senior CRM manager to define and develop the retention strategy, roadmap and budget that will achieve targets and goals- Maximise revenue per customer/data record by re-engaging a dormant/inactive audience-Support the execution of the CRM strategy , co-ordinating and executing activity utilising the full mix of communication channels on offer – email, direct mail, in-order documentation, customer care and private events