At Viu, we've spearheaded data-driven campaigns that significantly boosted user engagement—a testament to our team's analytical prowess and my leadership in the market analytics domain. With a solid foundation from NIST and hands-on expertise in R, Python, and SQL, our strategies led to a 15% surge in monthly active users and a 25% enhancement in user retention.Our collaborative efforts at Viu have centered on translating complex data into actionable marketing insights, which have powered a 20% increase in click-through rates. With a commitment to continuous improvement and business growth, I'm dedicated to refining marketing analytics and contributing to our digital team's success through innovative, data-informed strategies.