Chandan Singh Email & Phone Number

Sharjah, Sharjah, Ae

Providing visionary leadership to all operations in the Gulf Countries working closely with the Board and the Country head of each country to understand their support services required to support their strategies and plans, and overseeing deployment of all marketing, HR, IT and procurement systems, processes, and policies Directing the preparation of short-term and long-range plans and budgets based on broad Company goals and growth objectives and obtaining budget approval and sign off from the Board Ensuring that the responsibilities, authorities, and accountability of all direct subordinates are defined and understood and properly communicated to everyone Defining and implementing an operating plan with clear roles, responsibilities and reporting lines for enacting Dhofar’s matrix organization structure and achieving operational excellence Creating Service Level Agreements and procedures for support services and communicating the agreed operating plan, reporting structure and SLAs to the Board . Devising and agreeing with the Board overall, country specific and role specific KPIs to be reported for measuring operational performance of the Company across the geographies in which it operates Reviewing, modifying and updating developed processes and policies where needed  Overseeing recruitment of manpower needed for the effective rollout of a matrix organization structure. Developing and institutionalizing procedures and controls for information flow around the Company

Dubai, Dubai, Ae

• Handling Profit centre, operation, channel Management for hygiene products. Propose and implement strategies, leading to sales growth and profits. Manage adequate stock position. Able to pre-empt issue or situations that can possibility to escalate to alarming level. Managed 20 agencies from Europe, Establish relationship with player of the market. Managing and acquiring institutions like hotels, automobile, corporate and other Hospitality Industries. Increasing sales through different product line. Understanding the need of client, and giving consultancy to reduce cost. Hygiene management through innovative technology. Managing the exhibition as per schedule, making brand plan based on given guidelines. Implementing marketing plan in respective area with given budget line. Co-ordinate with agency for POP Material. Maintaining relationship with media. Sourcing Products and catering to the hotels. SELECTED ACCOMPLISHMENT• Embark in Jumeirah group and Rotana group for 2 year contract and made platform to the company for future growth. Launched Excel brand in UAE & INDIA market .Under Excel umbrella, launched chemical, micro fiber cloth, chef wipes, chandelier cleaner etc. Grown by 100 % and established excel Brand .Tied up with cleaning company to increase sale. Did campaign to impart information for hygiene management.

Prepare detailed month wise marketing plan (ATL & BTL) for the brand based on budget guidelines in consultation with area managers and sales managers. Design marketing plans and obtain approval for the same from the marketing manager. To coordinate with area managers on implementation of marketing plan in their respective area and to provide regular and appropriate report on the same. to also suggest correction to plans where necessary. To interact with agencies and media for the conceptualization, design and preparation of promotions, offers, radio press campaigns where relevant. Monitor and report on visibility and availability of products in accordance with plan. To interact with principal on a regular basis to provide feedback on brand health and activities. To enable and provide market intelligence on consumer profiles, buying habits etc. To keep a tab on competitor activities and to devise suitable counter strategies.SELECTED ACCOMPLISHMENT Priya pickle , gave a growth of 22%compared to 2004.Priya brand contributed to overall growth of 20% compared to 2004.Launched elite range of products in UAE market with successful placement and market acceptance. Successful launch of Sri lanka No 1 Biscuit, Maliban in U.A.E. market. Launched UK leading Confectionery Brand –Chewits manufactured by Leaf UK ltd in UAE market. Media involvement to do the road show. Contest on print media to increase the consumer base for ethnic product. Print ad for distribution network. Scratch and win promotion for trade (exclusively for b and c class outlets.)Chewits sale augmented through MDF display. Elite placement through scratch and win. Maliban value pack for cracker category.

Düsseldorf, North Rhine-Westphalia, De

• Planning of JC Promotion. Taking care of modern trade marketing. Understand the format systems of key accounts and schedules. Key Account Management- Clients like Metro Cash & Carry. Managing Merchandising Executives and analyzing promotion feed-back. Filled rate analysis. Analyzing collateral promotion• Formulating brand matrix. Constant feedback of market in terms of pricing and there strategy .Competitor analysis .Constantly working on project and achieving them. Maintaining relationship with client. Managing the event management company and taking the constant feedback.SELECTED ACCOMPLISHMENT 3 Million Turnover from Metro Cash and Carry as part of the first phase of business. Brand head on with the company objective and achieved the same. Balanced market with exclusive promotion. Grown by 27 % in Mr. White Detergent Powder. Implemented Fast Forward Project and got the Award for the same. Participated in format festivals and grown by 8%.Tied up with Cinemas for Henkel product line.

Andheri (E), Maharashtra, In

 Taking care the promotional activities of N-Joi and Frooti brands and ensure placements in key institutions, Training the sales team of stockiest, Appointing distributors for institutional sales. Key Account Management- Jet Airways and Taj Group of Hotels, Co-ordination with brand managers and the regional Manager for organizing promotional activities.SELECTED ACCOMPLISHMENT Initiated innovative ideas to increase sales of N-Joi brand increasing the market share by 8% over a period of 3 months, Increased brand awareness of N- Joi brand by organising road shows and sampling activities in Bangalore and Mysore markets, Was awarded the 1st prize for the Best Kids Promotional Event at the ‘Kids Carnival’ organized by Parle Ltd. across the country. Tie ups with Ticket Restaurant and Sodexho-Pass for special promotion of the 1 ltr pack of N-Joi, Conceptualized and implemented a door to door campaign for Frooti brand promotional scheme- ‘Scooby doo’ contributing a 12% increase in sales for the region.

Gca, Organizational Leadership

Master Of Business Administration - Mba, Applied Research

Executive Leadership -Change Management

Pgdm(Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration (B.B.A.), Advertising And Sales Promotion