Chandan Mishra Email & Phone Number

Dallas, TX, US

Austin, Texas, United States

Working on Bayesian Marketing Mix Models to measure the impact of 25+ marketing channels and events on business. To further improve the utility of the analytics in business, I use optimization models to extract the maximum ROI from investment.I also consult clients using the insights, making the outcome relevant for their business

Austin, Texas, United States

- Objective: Find out the impact of store metrics [in-store data from data lake] and competitors [data from syndicated sources such as Circana, NielsonIQ] on important growth outcomes such as Store transaction and sales- Approach: Advanced Analytics using Machine Learning and Deep learning + marketing mix modeling and understanding consumer behavior with.

Bengaluru, Karnataka, India

Improving Marketing effectiveness through Data:- Build the MQL pipeline for client through leading Analytical Lead-Scoring Model for targeted marketing campaigns- Improve response rate in lead-gen campaigns by 20%+ impacting $140 k of pipeline within a yearOptimizing spend through testing and measurement:- Initiated A/B testing including hypothesis.

Bengaluru, Karnataka, India

- Marketing Analytics: Improved ROI from Campaigns by 50%+ through customer segmentation analytics [Using k-means clustering]- Data-driven messaging: Optimized messaging using predictive analytics of customer behavioral and demographic data [using Predictive Machine Learning Models]. Targeted campaigns led to significant improvement in response rate from.

Bengaluru Area, India

- Performed Data Wrangling to prepare the Behavioral, Demographic, Transactional and Market Research Data for advanced analysis- Mined the data to improve Marketing ROI using simple [Exploration, summary stats etc.] to complex methods [Cluster analysis, Predictive Models]- Track the performance of marketing campaigns and create reports for leaders and.

Jamshedpur Area, India

- Performed market assessment of a new product launched by Tata Steel- Conducted primary and secondary research- Performed customer segmentation- Created Forecasting model to optimize inventory turnover

Pune

- Data wrangling and processing: Worked on dataset with 1.5 billion+ observations- Churn analysis and prediction: Created models to predict churn for credit card segment to help client design targeted win-back campaigns- Designing visualization dashboards: Created interactive dashboards to save 300+ hours per month for client's CRM team

Masters, Marketing Analytics

Post Graduate Program, Marketing

Activities and Societies: Infrastructure and IT Comittee

Bachelor Of Technology (B.Tech.), Mechanical Engineering, 8/10