Working as a brand custodian in terms of imagery, values and positioning. Has the brand responsibility for monitoring all marketing and branding activities while maintaining brand focus internally & externally. Creative Agency handling, Ensure co-ordination with Sales department to implement & monitor all marketing initiatives. Create cost effective and innovative BTL activites to support prepaid, postpaid, vas and data business.Ensure BTI targets, timely and effective execution of all National initiatives at circle. Proper visibility at My Idea store, Idea point and other MBO. Maintain visibility through out circle by un-conventional media like wall painting, cold store, water tank and other available media.Vendor Development for execution and innovation.Plan & execute cross promos with clear objectives of additional business and brand mileage through cost effective measures.Cost effective Participation / association with local level events, Radio Propeties.Supervising the Inter Zonal Coordination to ensure smooth functioning of National Properties, PR, Local events and daily zonal marcom requirments.Create Rural Marketing Initiatives / Rural properties like Hamara Gaon Hamara Idea, Idea Mobile Movies, Idea Ka Mela, Idea Aagman in LMS areas.

Taking care of events and promotions for North India.1. Preparing the budget and ensuring an operational plan to work within the allocated budget and improvise strategies to maximize profits for the company2. Supervising the Inter Branch Coordination to ensure smooth functioning of National level events.3. Deal with the suppliers, vendors, fabricators and work closely with the creative team & client servicing team to ensure that the designing and overall artwork is in tune with client’s positioning Key projects• HP CEO’s Meet.• Tech Forge’06, event by HP and CII for Steel Industry at Hyatt Regency.• Launch of CISCO bus “Network On Wheels”, to showcase all the products of Cisco at Taj.• Launch of Tata Paras product by Tata Chemicals \• Seminar for SAP, Citrix, Wipro, Cisco, HP, Intel, Hitachi, Microsoft, stonesoft• 5 Day Novo Nordisk National Sales meet at Jaypee Agra