Identifying market opportunities, analyzing client requirements, designing products and delivering programs to achieve revenue targets by new customer acquisition, increasing sales and CRM, Designing marketing materials and branding.

Setting up Lakme Division of in Sri Lanka for Hindustani Unilever & Local agent, BA door negotiations, BA recruiting and training, and merchandising BA doors. Received a comprehensive training at Hindustani Unilever on products and branding

Managing marketing budget for growth with special emphasis to Bridal Jewelries, A&P planning, designing, implementing, monitoring, managing team for execution, innovative integrated marketing campaigns for brand creating brand loyalty and growth,Achievements -Successful marketing and promotion strategies adopted in 2017 December made most successful seasonal sale and recorded highest sales per day in the company history with LKR 54Mn , Effective use of both online and offline flatforms to promote Bridal-ware.

Managing Revlon and their sub brands, Initiating- planning and caring out advertising, promotions, PR activities, events, activations, creating branding-advertising-promotional- packaging materials, POSM and merchandising, New Product Development, Developing excusive ranges for local market, Keyaccount negotiations, contributing to shape up corporate communication strategy, Representing Revlon Sri Lanka at Revlon international marketing team meetings. In this role I reported to Marketing Director in India directly, working with Modi Revlon branding and merchandising team, coordinating with their finance director and South Region sales management team to achieve their KPIs, also assisting GM to manage cross functional operations including finance, manufacturing, procurementing, and quality control. Achievements:- Guiding and supporting sales team to grow sales from 2 Mn to 20 Mn a month.- Developing and launching Color Rich sub brand under StreetWare, Its sales contribution reached 30%to total sales aster 6 months.- Revlon brought to No 1 selling brand in Modern Trade in Hair Color Category with Top Speed.- Successful launch of 20 new products and ranges under Revlon & StreetWare including Top Speed Hair Color and Touch N Glow Fairness Range.- Streamlining portfolio with indepth analysis to increase the bottom-line - Revlon Miss Sri Lanka for Miss Universe project & events : extensive media coverage of itand opening top BA doors at No Limit and Fashion Bug chains along with the same.- Conducted brand activations in 51 locations in the 2011 interacting with over 6000 customersdirectly.- Receiving international brand training by Revlon in India and Sri Lanka.

Managing L’Oreal, Garnier, Gillet, Pantene brands, Managing their marketing budgets, Advertising and promotions, Training VB Mart team, Merhcandising and display.Achievements - Profitable disposal of excess stocks through effective promotions, Football stadium branding

Managing A&P of L’Oreal, Garnier and Loreal Professionnel, Deciding and implementing ATL and BTL initiatives, working in line with the Principal Company and agencies to maintaining branding & merchandising standards, developing marketing calendars, reporting on competitor activities, pricing, preparing monthly reports & A&P; formats required by L’Oreal India.Achievements:- Double the sales and increased shelf space in bth GT & MT.- Creating brand visibility and awareness high for Garnier in SL- Market research by AC Neilson for market size and share- Salon division CRM system launch - Extensive international brand training

Actively involved in Mobitel GSM project by SGN - Preparation of project plans, procedures and templates, monitoring project progress, Preparation of reports and stakeholder communication.

Monitoring the performance of 6 low grown tea estates of the company to ensure that each estate office is managed according to company standards and financial guidelines, Checking and finalizing estates’monthly accounts and reports, budgets, variances analysis and cash flow, ensuring variances are fair and positive, Reporting to Financial Director and CEO, Coordinating with marketing and estate managers, forimplementing plans, Estate staff training for accounting software, Implementing 5s systems