Chandra Johnson Email & Phone Number

@twoonesevenshop is a sustainable direct-to-consumer fashion brand founded in New York City. • Source and curate vintage fashion and accessories from Greater New York City, Los Angeles, and Philadelphia• Produce, style, cast, and collaborate with photographers for editorial photoshoots• Edit, retouch, and merchandise product for social channels, Depop, and Etsy• Lead creative direction of design assets for social channels by managing freelance graphic designer• Execute pop-up events in New York and LA

• Pitch, interview, write, and edit articles for media companies such as Time Out New York, MTV News, Bustle, and Live Nation• Wrote over 50 music articles for MTV News• Conducted interviews with celebrities and musicians, such as The 1975, for MTV News and MTV Hive

New York, New York, Us

• Led ideation and landed big ideas for client projects including e.l.f. cosmetics Power Grip Primer Sticky Shop • Brought ideas to life through platforms, channels, and conversations that reflected current cultural trends• Transformed ideas into smart, straight forward client presentations• Wrote copy and led content direction for one-off posts and integrated campaigns• Built and nurtured a team of creative and strategic minds• Leveraged knowledge about consumer insights, new platforms, and cultural trends for client campaigns

-, Us

• Led strategy and created original multichannel content initiatives for B2B marketing and sales-enablement, including interview series with industry veteran clients, #CreatedwithEvercast social franchise, and YouTube tutorial videos• Conceptualized, wrote, storyboarded, project managed, and produced video content to meet marketing and sales goals • Editorially directed all Evercast blog content, edited, published, and designed social strategy around articles• Led concept, design, content, and strategy for regular marketing newsletters, consistently ensuring exceptional engagement• Analyzed competitive opportunities and market trends to develop and implement strategic social content• Managed a team, including a Social Strategist, designers, writers, and external production agencies to drive content creation and channel growth, while ensuring brand consistency (tone of voice, style, and messaging)• Optimized content with SEO Specialist and Performance Marketing Lead, scaled social content via A/B testing, and drove sales through compelling product marketing initiatives• Implemented efficient content workflow systems and processes, including maintaining a calendar for editorial, social media, and newsletter that integrated product launches, client stories, and campaigns

• Manage digital content strategy for multiple tentpole events including the Video Music Awards and Movie & TV Awards • Work cross-functionally with various departments and global teams• Manage music programming curation and business partnerships with Spotify, Apple Music, and Soundcloud • Pitch, create, and execute fan engagement opportunities with social team utilizing emerging products and influencers• Liaise with various internal and external departments from pitch to execution for sponsored programs • Digital lead on the ground for events like VMA Weekend, Woodies Festival at SXSW, and Fandom at San Diego’s Comic Con• Manage the creation of assets, edit social copy, and scale strategy for MTV event social channels • Write and produce digital social franchises for VMA Instagram Stories• Strategize and execute voting mechanisms on social platforms to increase engagement, retention, and growth• Manage Social Production Coordinator and Senior Production Coordinator • Manage video production and content distribution workflow during live tentpoles • Launched social accounts for @VMAs & @MTVAwards; building accounts to a following of over 1 million

• Manage digital strategy for 23+ tentpole events such as the Europe Music Awards and Video Music Awards• Work interdepartmentally with Social, On-air, and Integrated Marketing to conceptualize and execute fan engagement, on the ground activations, and sponsorship opportunities for MTV’s live events• Led digital production and oversaw management for VMA Weekend, Woodies Festival at SXSW, and Fandom at San Diego’s Comic Con• Launched and manage VMA social channels’ 1 million+ followers on Facebook, Twitter, and Instagram• Implemented digital strategy and content distribution plan for MTV Wonderland across social, operated weekly Facebook Lives with 1.2M average streams cross platform, produced weekly Facebook Livestream series with Broad City’s Matt FX• Produced over 75 Facebook Livestreams across MTV and MTV News during live tentpole events such as the first-ever VMA Weekend Festival which garnered over 3.1 million streams between MTV’s Owned & Operated player, Facebook, and Twitter• Hired and currently manage, delegate, and oversee assignments to 2 Production Assistants• Awarded 4 Webby’s and 1 Shorty Award with team during tenure

• Write descriptive promotional copy for MTV tentpole events such as the Movie Awards, Woodie Awards, European Music Awards, Video Music Awards and Hangout Festival• Edit, encode and build videos for MTV.com’s player using videos using Final Cut Pro• Edit content on MTV Movie Awards and MTV Video Music Award pages using Adobe Dreamweaver and Spredfast• Use specialized company CMS to update, edit and create media content such as featured videos on the VMA homepage• Coordinate with music licensing team to obtain clearances for live performances in order to publish on digital platforms• Curate photos and write copy for photo galleries and create viral GIFs

• Pitch, edit and execute blog ideas, band interviews and digital production• Assign and edit editorial content to freelance writers• Manage website’s social media marketing through Facebook, Twitter and Pinterest• Coordinate and manage production on video shoots with rising indie bands

Us

• Gathered fashion credits by communicating with high-end designer showrooms and publicists • Utilized InCopy for all fashion package pieces and front-of-book credits and scheduled appointments• Organized and fact-checked fashion feature and cover sitting sheets from celebrity stylists

New York, Ny, Us

• Edited and published over 1,000 profile images for MTV’s directory of music artists • Utilized WireImage, Getty Images and label reps to obtain editorial photography

New York, Ny, Us

• Wrote over 50 music articles for MTV.com’s News, Hive, Hollywood Crush and RapFix blogs• Conducted interviews with celebrities and musicians, such as The 1975, for MTV News and MTV Hive• Managed and executed MTV Artists digital SEO campaign to increase Google search results and boost traffic streams for artist pages

New York, Ny, Us

• Coordinated weekend social media coverage of latest music news and features using Twuffer, TweetDeck and Facebook player• Edited photos for featured galleries and utilized HTML edit coding in WordPress• Coordinated with music and talent departments and record labels to obtain exclusive interviews

Los Angeles, Ca, Us

Wrote descriptive copy for products featured on website

Wrote blog posts on magazines website, Momster.comAssisted in styling looks for fall fashion photo shootsCoordinated and met with public relation representatives for desk side appointments

Transcribe interviewsAssist editors with editorial content and help ready interview questions for stories

Compile fashion and beauty credits for back of the book Coordinate with PR firms to messenger and manage samples Research and help develop storiesHelp create Tumblr posts for BHG page

Wrote blogs for online website Assisted editors on photoshoots Fact checked and called in products for storiesResponsible for inventorying the fashion and beauty closets, as well as organizing them

Aesthetician/Esthetician And Skin Care Specialist

Bachelor Of Science (Bs), Advertising, Marketing And Communications & Fashion Merchandising Management