*Opened a new 30,000 sq foot location, recruited and trained new staff.*Stocked and restocked inventory when shipments were received.*Reorganized the sales floor to meet company and customer demands. *Determined staff promotions, demotions and terminated employees when necessary.*Completed weekly schedule according to payroll polices.*Directed and supervised employees engaged in sales, inventory management, and reconciling cash receipts. *Trained all new department managers on store procedures and policies. *Wrote order supply requests to replenish merchandise.*Trained staff to deliver outstanding customer service.*Addressed and corrected sales staff communication issues in a tactful and effective manner.

*Recovered and rebuilt relationships with existing accounts, including a 21 store chain.*Developed a new strategy for the territory to rebuild excitement about the brand.*Recovered 75k in accounts receivable.*Set up in-store events and trade show booths, along with working the events to build product and brand awareness.

*Developed accounts by training employees, merchandising, and customizing marketing programs. *Developed territory from 5 accounts with little revenue to 70 accounts and a top territory in the company.

*Researched and developed a strategy for the launch of a new brand and product line into the Equine market, through B to B and B to C marketing and sales channels.*Part of a small team who developed the company brand and product line platform.*Organized and hosted focus group meetings consisting of industry professionals and end users.

*Addressed customer inquiries and resolved complaints. Defined and strategized a business plan for all channels of sales, which included outside sales, retail store sales, catalog sales, and catalog sales. *Created new revenue streams through opening a new outbound call center and another retail store location in a different city.*Developed the company’s first incentive performance plan with motivated staff.*Re-branded company’s name, identity and brand platform.

*Developed company’s marketing department which generated new business through; direct mail pieces, E-Commerce sales, and retail sales programs. *Designed and developed company’s direct marking plan.*Created aggressive promotions through retail, catalog and E-Commerce channels.