3 Continents, 7 Cities and 6 Industries - all these fascinating experiences have led me to realize how much I love designing experiences. From product strategy and MVPs to field research, user experience, visual design and service design, I have led a wide variety of design engagements for companies such as Sky, Adobe, Honda, Heineken, Intel and Starhub.My approach to design is three-fold: build something viable by tying business goals to design decisions; architect delightful and effective experiences for users by designing for the ‘right context’; and make it feasible such that those designs are easily implemented in code.When I'm not designing, I train for triathlons, and spend time connecting with nature and my 'inner self'.I love meeting new people and exchanging great ideas - so please do say hello and let's work on some awesome things together!