Chandra Culpepper Email & Phone Number

Atlanta, Ga, Us

Austin, Texas, Us

Provide orchestrated social marketing strategy consultation to top-level Marketing Cloud clients through quantitative research and analysis; clients include Comcast, Harley-Davidson, Gillette and The North Face among others. Consult with clients to understand business challenges and devise an optimal social strategy to fill gaps in existing plans and build brand awareness in areas of opportunity. Develop and initiate joint offerings by providing clients with key insights and trends gleaned from performance across both social media listening and email initiatives.

Austin, Texas, Us

Responsible for guiding and informing the social media strategies of Oracle Social Cloud's top global consulting clients including General Motors, State Farm, NBC Sports and Kohl's. Initiate competitive social media analysis, best practice research and presentations on social strategy trends with the singular goal of providing creative insights to help clients reach their overall business objectives.

Atlanta, Ga, Us

Managed multiple creative agencies for digital & social media content development for brands including Diet Coke, Sprite, Fanta, Minute Maid, Simply Orange Juice & Coca-Cola’s Live Positively initiative. Managed ongoing social media content creation; optimized content to gain top engagement metrics across all social media platforms; managed all legal and cross-functional content reviews.• Developed & successfully executed the overall digital strategy and social media plan for the award-winning Diet Coke “Young Designers Challenge” with Target; program created a new digital platform for both brands and became a key revenue generator through increased Diet Coke volume.• Lead cross-functional internal teams and creative agencies to develop engaging digital media and social media content designed to increase engagement with consumers, build brand love & optimize ROI on media spends through cost-efficient social media buys.• Develop social strategy for Coca-Cola social media engagement plans with celebrity profiles such as Taylor Swift, LeBron James, Florence & The Machine and Minka Kelly.• Partnerships include: Live Nation, Target, Subway, McDonald's, Fuse TV, Spin, WWF.

Atlanta, Ga, Us

Managed media planning agency and multi-million-dollar advertising budgets to ensure brands reached maximum consumer awareness across all mediums including digital, print, and TV. Implemented innovative media plans for global Coca-Cola brands to drive business objectives and exceed campaign objectives.- Led integrated marketing teams and internal cross-functional teams to successfully produce interactive marketing programs for key Coca-Cola global brands.- Drove the media planning and buying process from IMC planning through execution and managed large-scale agency partner teams to execute successful and impactful media programs across TV, print, radio, digital and social media.

Atlanta, Georgia, Us

Worked with national clients such as Kellogg’s, Paramount Pictures, 20th Century Fox, Universal Pictures, Warner Brothers, Lucas Arts and Dreamworks on national brands to produce high-impact online and on-air marketing campaigns. Conducted evaluations and analysis of campaigns and managed internal and external research data to determine and maximize overall ROI.• Developed, pitched and flawlessly executed detailed on-air/online marketing campaigns which tied-in the client’s products and initiatives with Cartoon Network’s top-rated television shows and online events.• Led cross-functional internal teams to provide unequaled customer service, ensuring that the client’s expectations were met and that the goals for the campaign were achieved or exceeded. • Established a clear and solid marketing strategy for each execution and managed a creative team of 4 – 10 TV writers and online web developers to produce promotional on-air TV spots and websites.• Managed high-value budgets for multiple campaigns to ensure that all elements of the project (website, mobile, on-air) were delivered on time and within budget.• Conducted evaluations and analysis of campaigns and managed internal and external research data to determine overall ROI.

Culver City, California, Us

Responsible for all digital promotional campaigns & partnerships for Sony Pictures Entertainment in theatrical, home entertainment and television. Managed a team of six. Identified potential new partners and pitched and negotiated key promotional programs. Worked with major brands including Coca-Cola, AOL, Yahoo!, Google, McDonald's, General Motors and Ford Motor Company.

Culver City, California, Us

• Engaged key national partners to execute promotions and create digital publicity initiatives such as webcasts for movie premieres and chats with studio talent.• Spearheaded ‘first of their kind’ interactive promotions for tentpole television shows such as Wheel of Fortune and Jeopardy!• Managed internal design teams to produce websites and develop marketing collateral in support of promotions.• Developed and implemented successful multi-platform promotion for the film Are We There Yet? and Ford Motor Company that received 750,000+ promotional entries.

Culver City, California, Us

Culver City, Ca, Us

• Provided marketing and advertising sales support for key television properties such as Seinfeld and Mad About You.• Managed data from sales contracts of top clientele and developed commercial schedules.• Interacted regularly with clients and maintained positive business relationships.

B.S., Radio, Tv, Film Production

M.P.S., Media Administration