Chandradeep Bardhan personal email
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Proactive, multi-skilled professional with 18 + years of experience of having the success story of Business growth. Develop Strategic Business Planning for Brands and experience of making a business grow from its nascent stage to its maturity stage. Strongly experienced in Business Strategy, E-commerce strategy, P&L, Category Management, Brand Monetization ,Digital Business, Digital sales, Corporate Sales, Internet sales, Concept selling, Sales Enblement & Business Process Improvement.Complete Experience in E-commerce Business Cycle. Experience in All round function of E-commerce started On boarding, Account Management, Product & Price strategy, Brand Monetization Strategy , Adv. Sales & Vendor Management.Have exposure of Digital Marketing, SEO, SEM, Social Media Marketing & Lead Generation.By virtue, my jobs gave me the exposure to handling the Key Decision Makers (CEO, Head HR, Marketing Head & etc) in different companies and also handling & guiding companies to do better in their respective business. Have handled the Top Brands of India in the industry of General Merchandising, Fashion, Engineering, IT, Real estate & etc. Have worked in Print, Digital & e-commerce sector in B2B & B2C platform. Have executed Radio, Print, Events, Digital & E-commerce campaign.My style of doing business is Consulting, problem solving & providing solutions.Leadership in my view is identifying the right talent and empowering them and leading them towards common goal.Have Handled Direct, Channel & DSA Team verticals. Specialties: Brand Partnership, Client Solution, Business Development, Category Management, P&L, Business & Marketing Strategy, Monetization, Digital Marketing, Adv. Sales & Business Operation Improvement. Key Skills: Leadership, Strong Communication, Analytical, Customer Relationship Management, Team Player, Work Ethics.Industry Exposure: Digital Platforms, Travel, E-commerce, Real Estate, Recruitment, Print, Education & Startup.
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Sr. City HeadHousing.ComGurugram, Hr, In -
General ManagerYatra Online Pvt Ltd Oct 2017 - PresentGurgaon, India Conceptualizing strategies for domestic holidays business, product mapping, availability, supply, sales, distribution & NPS Driving Sales numbers and Profitability via operational efficiency Steering continuous efforts for GOP enhancement through Yield Management Monitor Key metrics of KPI and deliverable Monitoring effectiveness of marketing and ROI on marketing; working on customer engagement & retention plan Performing remuneration & incentive planning, bench-marking conversions & cancellation and generating sales through online channel Boosting customer experience & ensuring upward movement of NPS by tracking service quality & defect ratios and sharing feedback with Product & Sales Team Collaborating with Tech Team to improve platform & business logic for promotional tool, UI & navigational flow, thereby increasing online business flow Planning, designing & implementing strategic alliance, allied revenue streams and new initiatives. Overcoming complex business challenges using experience-backed judgment, strong work ethics & irreproachable integrity -
Zonal Manager – Category & Strategic Brand AllianceSnapdeal.Com - India Jun 2015 - Oct 2017New Delhi Area, Indiao Managing on Kitchen Appliance & Kitchen Ware Category.o Formulated & implemented e-commerce strategy for growth by product mapping, pricing strategy & digital campaign strategyo Responsible for end to end business flow. Managed P&L, Marketing, Campaigns, Brand Alliances, Strategic sourcing, Vendor development, Customer Experience, Pricing and Promotionso Working with Key Accounts & Specific Brands for Monetisation. o Invest time & effort to deep dive into each client’s challenges and thus offer innovative / creative product / service.o Focus on providing customized solutions to clients, based on customer’s pain area on the basis of research and understanding of category dynamicso Handle top accounts like Pureit, Eureka Forbes, Kent, Bluestar, Hindware, Kutchina, Faber, Wonderchef, Elica & etc. of 100cr portfolioo Work out strategies for client's portfolios. Work on different promotion plan. Work out special strategies on Hero Productso Maintaining the Vendor Relationshipo BTL activities for Vendor registrationo Work on Creative , making Campaign Live & manage the Campaigns performance.o Working with Internal & external team for content, Design, Marketing, Tech, Product& Agencies.o Conferred with Q2 Best Zonal Manager National Wide Award
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Sr. Zonal Manager99Acres.Com Oct 2011 - May 2015Kolkata Area, India, Eastern India Provide Digital Adv. solution to Brands. Manage Brand’s online marketing campaign on a publisher’s platform. Managing campaigns in the form of display product, lead generation campaign & e-mail marketing. Formulated and executed Business strategies for market penetration, product & Solution Selling.. Efficiently handling Top Real Estate companies, builders & brokers all over Eastern India. Lead efforts with a team of 27 Manpower on solution sales to Real estate Companies for marketing campaign, data management, team building & training efforts to Capture & Increase Market size of internet advertisement of Real-estate industry. Responsible for both Existing & New Business Verticals for East India Market.
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Regional ManagerReligare Technologies Ltd. (Www.Healthline 24X7.Com) May 2011 - Sep 2011Kolkata Area, India• Building, Training & Leading the Business Development Team of East India.• Work out Marketing strategy in the form of BTL activities for market penetration, product & Solution Selling.• Making Presentation with customized solution to Healthcare Service Providers.
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Zonal Manager99Acres.Com May 2008 - Apr 2011Kolkata Area, India , Eastern India Planning the Marketing strategy for market penetration, product & Solution Selling for Real estate Companies. Leading The Business Team of Eastern India Handling both the 2 Branches of East India. Handling Top Real Estate companies, builders & also brokers all over Eastern India.
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Sr. ManagerNaukri.Com ( Info Edge India Ltd. ) May 2003 - Apr 2008Kolkata, Bubaneswar Digital solution selling, business development. Managed corporate sales of 60% of West Bengal (handling both the domestic and overseas clients). Interacting with Senior Management & HR Heads . Started alone as Asst. manager and slowly build a team of 3 direct repotees and 6 indirect repotees -
Softweb Technologies Pvt. Ltd.Softweb May 2002 - May 2003Kolkata Area, India Looking After both the Corporate and Government Sectors for software selling Handling Sales of Turn Key projects & module software. Exposure to ERP, Web Based Solutions, IVRS, Website Development, Export Package, Lan, Wan Projects.
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Marketing ExecutivePentasoft Technologies Ltd. Jul 2000 - May 2002Kolkata Area, India Looking after Corporate Selling both in Training Solutions and Projects at Regional Office for the East India. Handling & training channel Distribution of franchise Coming out with new strategies for Corporate Selling. Organized & executed BTL Activities -
Asst. Executive AdvertisementBusiness Standard Jan 2000 - Jun 2000Kolkata Area, India Looking after both Govt. and Pvt. companies. Handling Supplement, retail and also featured Section. Regularly interacting with the Advertising agencies. Taking active part in Strategy making to get a better market share of the market.
Chandradeep Bardhan Skills
Chandradeep Bardhan Education Details
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Advanced Programme In Marketing Programme -
SimplilearnDigital Marketing Specialist Master'S Program -
Eiilm (Eastern Institute Of Integrated Learning In ManagementMba -
Assembly Of God Church School
Frequently Asked Questions about Chandradeep Bardhan
What company does Chandradeep Bardhan work for?
Chandradeep Bardhan works for Housing.com
What is Chandradeep Bardhan's role at the current company?
Chandradeep Bardhan's current role is Sr. City Head.
What is Chandradeep Bardhan's email address?
Chandradeep Bardhan's email address is ch****@****ail.com
What schools did Chandradeep Bardhan attend?
Chandradeep Bardhan attended Indian Institute Of Management, Calcutta, Simplilearn, Eiilm (Eastern Institute Of Integrated Learning In Management, Assembly Of God Church School.
What are some of Chandradeep Bardhan's interests?
Chandradeep Bardhan has interest in Children, Arts And Culture, Education.
What skills is Chandradeep Bardhan known for?
Chandradeep Bardhan has skills like Business Development, Crm, Key Account Management, Team Management, New Business Development, Management, Leadership, Sales, Solution Selling, Business Planning, Business Strategy, Marketing Strategy.
Who are Chandradeep Bardhan's colleagues?
Chandradeep Bardhan's colleagues are Ankit Shukla, Joy Dsouza, Deepanjan Dey, Shashi Ranjan, James Undefined, Vendor Payment, Amit Harne.
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