. Managing affiliate business which is through direct publishers or through affiliate networks to increase traffic, transactions, brand presence.2. Creating new alliances and managing existing ones to increase Business for the company, supporting them with various innovative campaigns.3. Liaison with external partners in form of managing the key accounts of Affiliates & Alliances.4. Creating and implementing monthly marketing plan for affiliates and alliances and managing a strong relationship with clients with effective ROI.5. Strong analysis of campaigns by means of creating various reports and there analysis and using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the campaigns and optimize them efficiently.6. Running online campaigns like exciting deals, special offers and promotional activities etc. for improving affiliate and alliance business.7. Managing assigned new marketing projects.8. Work closely with the content, design, production, quality assurance and IT teams to ensure right implementation of various marketing projects.