Chandra Gupta Email & Phone Number

New Delhi Area, India

Udaipur & Delhi

A Leading FMCG & Tobacco Group A Brief Profile:Strategic:a. Responsible for the 5P’s: Product(s) | Packaging | Pricing | Positioning | Promotions.b. Responsible to plan annual & biannual Marketing & Promotional strategic, ATL & BTL plan. c. Draw up a Marketing & Brand Communication Plan to support the business strategy and get convert the same into a cost plan, to draw up marketing budget and get execute. d. Execution of the ATL, BTL, PR, Digital activities for the brand at Globally.e. Making ‘Seasonal Sales’ strategy and get execute promotional activity & POP material .f. Provide Marketing support by conducting BTL activities, Contest Events & Shows and Participations in Trade Expos.g. Coordination & support of business activities at 360 degree, promotional campaigns, product launches etc., through events, public relations, and media communications.h. Coordination with other DepartmentsAdvertising:i. Work with Ad Agency & Media Houses to create the media schedule, negotiate the rates, prepare the deliverables and get execute. j. Managing Production of TVC and Brand Endorsement with Celebrities for the campaigns. Channel Marketing:k. Developing Franchises and Maintain complete sales material support for Direct & Indirect Channel Sales and Modern Trade.l. Development & execution of Literatures, Catalogues, Brochures, POP & POS, OOH, Wall Painting, Signages, Brand Painting, Online activity & other branding materialm. Develop effective channel marketing & merchandising program including: training & education, ground level promotions, POP & Counter Displays.n. Product Development & Launches and Event Management:Digital Marketing:o. Creating Digital Marketing Strategy & Road Map to puss business genration by Google Adwords, Google Analytics, Mobile Web Marketing and Affilate Marketing p. Strategise for SEO, SMO, PPC Ads, Email/SMS Marketing, Online Display Advertising and Per click Lead Generation Program for Business.

Delhi

Retail Store Chain of designer fashion ethnic garments under brand name ‘Frontier Bazar’, ‘Frontier Raas’ and ‘Frontier Heritage’ and bakery product under brand name ‘Frontier Bakery’ have a good name and reputation in the Indian market and overseas. And group has diversified their big plan in Real Estate Projects under brand name Frontier Projects.A Brief Profile:Handled same profile with Frontier Group as responsible for Miraj Group PROFESSIONAL ACHIEVEMENTS & AWARDS @ Frontier Group ‘FRONTIER RETAIL’ has been chosen by consumer for ‘INDIAN POWER BRAND’, 2012-13 because of excellence in brand development.  Successfully launched company big format retail showrooms for Designer Ethnic Wear. Successfully launched real estate 1st residential project @ Gurgaon NH-08 Introduce product range in Modern Trade and fashion market. Successfully delivered fashion & road shows across India.  To get developed dealer and franchise network.

New Delhi Area, India

Orient Tiles is a world-class Ceramic, Vitrified & Designer Tiles company with network of 1275 dealers & over 3900 retail outlets all across India, and exports to other ASEAN, Europe & Middle East countries.A Brief Profile:Product Advertising & Brand Management:a. Planed & Implement of company’s Marketing Strategy, Advertising & Promotional budgets.b. Responsible for Inception, Planning and successful Implementation of Sales schemes to the trade.c. Executed Events, Advertising & Media campaigns at all India level and kept tracking on it.d. Managed various Public Relation initiatives with PR agency for adequate and focused Product Coverage & Corporate Image Building Exercise.e. Managed & Executed advertising agency for Brand visibility campaignsf. Planned & Execute OOH, In-shop visibility: POP, display options like: Signages, sun board etc. along with other promotional material like catalogues, brochures etc.g. Executed various below the line activities at dealerships, all across India.h. Exploring, processing & coordinating ideal display units at the retail front – Handies, Trolleys etc for best display of the product. i. Involved in the innovation, conceptualizing & processing of the designing & printing of catalogue, leaflet, brochure, corporate merchandise etc. both in house and through the agency.j. Coordinate with the agency for maintenance and constant up-gradation of the company webk. Managed vendors & negotiate them for their servicesPROFESSIONAL ACHIEVEMENTS & AWARDS @ Orient Tiles Successfully launched of OCIL Artline, Rangoli, and Styler &Vitrified tile Successfully launched company big format retail & display showrooms OCIL received best display award from ‘Inside-Outside organizer’ due to my best efforts in ‘Inside – Outside Show’ Successfully start ‘ORIENT TALK’ a quarterly news letter Successfully launched virtual tile studio and customized tile consulting services for best designer home

New Delhi Area, India

Saket Projects is into Brand consulting & Promotion, Events Management and Media House at nationally & internationally. A Brief Profile:a. Coordinated & Developed all over India Business and marked profit centric unit (Team Size: 09).b. Formulate budgets, projections & implementation of Plansc. Handled all Sales & Administrative Activities as a Branch Key Person.d. Maintain Revenue Goals & Payment Collections by quarter and year to date.e. Managed many road-shows on behalf of corporate clients.f. Interact with Ad-Agencies, PR-Agencies, BTL Agencies & Various Corporate.g. To get managed Barter-Deals with other Brands & Event Organizers.h. Handled & to get make sponsors for Event & Conferences.i. Planned and implemented strategies to drive revenue and profitabilityj. Responsible for new product development, launch and post launch feedbackk. Represented Company in various seminars, conferences and exhibitionsAdvertisement Counseling:Helping the clients in choosing the most appropriate advertising program as per needs and core expertise & also further Creative Ideas and Client Servicing for the already signed companies like Kohinoor Foods, Ricoh India Ltd, Canon India Ltd, HPL Ltd, L&T, The Control Group, Sudheer Genset, EID Parry, Birla White, Jindal Steel & Power, Modiguard, BHP Steel, JK White, Indian Gypsum, Eldico, Ventura Enterprises and several BTL activities for FMCG companiesPROFESSIONAL ACHIEVEMENTS & AWARDS @ Saket Projects Start-up event vertical and imitated exhibitions and conferences on behalf of IPA Best coordinating efforts in ‘National Plumbing Event & Conference’ for Chennai & Bangalore. Best Performance in ‘Energy Who’s Who in India’ Encyclopedia behalf of FICCI on Energy & Power Sector. Recipient of Best Media Buying & Media Planner Award. Have been the best performing Manager at the Delhi division with SPL and had achieved the highest business growth targets involving new clients.

Master Of Business Administration (M.B.A.), Marketing & Advertising, A

Certificate In The Office Automation, Digital Marketing & Office Automation, A+

Certificate In Export Management, International Marketing, A+