Chandraketu Kumar Email & Phone Number

New Delhi Area, India

Faridabad Area, India

Led, developed and implemented email campaigns, supporting $5 Million in annual business contribution: - Refined the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN SPAM were integrated. - Managed, provided direction and final approval for email campaign list pull specification to the Database Management team. - Trained Product Development Team and new Email Marketing Executives. - Created and developed several products which resulted in high revenue growth. - Kept myself and the team updated with latest trend in US market. - Using measurable metrics and created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates. - Established a detailed database management process for list cleansing and increased inbox delivery for list volumes of 400,00,00 to 500,00,00. - Managed and tracked weekly large-volume (10 million and up) email blasts through various email broadcasters like, Vertical Response, Mail Chimp, Mad Mimi, YMLP, Campaigner, Mailee.me, Benchmark, and many more. - Was responsible for on-page and off-page optimization. - Worked with the content team in order to optimize landing pages for search engine marketing - Performed ongoing keyword discovery and optimization

Faridabad Area, India

• Conceptualizing and creating marketing plan.• Build promotional programs, segment customer lists, and perform quality assurance on all outbound campaigns. • Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing and up-sell programs.• Perform day-to-day email marketing activities including, email campaign set-up, landing page creation, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.• Develop relevant and appealing content to the target audience and work closely with our design team to create, and optimize the design of each email.• Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention. Report on campaign metrics and trends on daily, monthly & quarterly basis.

Faridabad Area, India

• Handling the list acquisition process for Construction, Real Estate, Human Resource, Technology and Healthcare market.• Doing online market research to find the client base for US market.• Building list through various list providers like, Hoovers, One Source, Gigsaw, Lead 411 and more.• Making sure that list typed by vendors are correct and have feasible use for company’s marketing purpose.• Working on “Advantage” to generate promo code, item code and campaign code.• Working on CRM tools like Insideview and Salesforce.

New Delhi Area, India

• Planning the work systematically• Briefing and Mock calls• Maintain dispatch schedule• Allotments of database to team members