Chanea Davis, Mba Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Durham, North Carolina, Us

Crafts clear, inspiring, and focused marketing strategies for innovative technology solutions that help major pharma and medical device companies go to market. Collaborates with cross-functional teams to set brand foundations and champion messaging, positioning, branding, and marketing campaigns. Directs, motivates, and develops a global product marketing team.

Amsterdam, North Holland, Nl

Lead efforts to develop a global brand architecture with clear brand guidelines and product positioning. Innovate with new processes and workflows. Define the go-to-market (GTM) strategy and launch a new electronic data capture solution globally. Drive OKRs, sales enablement, and revenue targets by building a cohesive program with use cases, testimonials, pitch decks, and engaging content. - Introduce glossary of terms with consistent definitions for use when referring to products, solutions, and platforms. Influence decision-makers and promote adoption across the organization. - Conduct external market testing to validate approach and ensure market and customer centricity. - Shape the future-state of the customer roadmap with deep customer context and product strategy.

Amsterdam, North Holland, Nl

Continuously achieved annual marketing targets through development and execution of integrated annual marketing plans. Leveraged customer analytics, industry trends and competitive intelligence to develop focused marketing initiatives, resulting in 10% year-over-year product revenue growth. Grew sales funnel and strengthened prospect engagement via telemarketing and persona-based marketing. Provided strategic and operational direction to marketing managers.

Amsterdam, North Holland, Nl

Directed marketing managers, ensuring that performance was aligned with company objectives while providing opportunities for professional development. Launched home health care learning and competency management solution, utilizing market research and buyer insights to engineer solution positioning and go-to-market plan. Spearheaded global rebrand of acute care nursing education and competency management solutions, which contributed to a 15% increase in brand awareness year-over-year.

Directed all day-to-day business operations from strategic planning, sales and marketing, and business development to budget management, vendors, and customer relations. Created annual marketing plans based on analytics and revenue targets. Developed messaging used across all media and customer engagement channels. Built brand awareness through PR, social media, and content creation to articulate the brand and customers experience to the marketplace.

Newtown, Pa, Us

Consulted with executive stakeholders to gain a clear understanding of business needs, target audience, and positioning to create a lead generation and campaign monitoring strategy. Made recommendations to help enhance the brand presence across digital and social platforms. Established custom and dynamic content for marketing messaging based on buyer persona.

Wayne, Pa, Us

Developed large-scale marketing campaigns, including competitive analysis and positioning to increase partner program awareness (EMC and VMware) and drive sell-through. Delivered engaging and interactive online training programs and industry forums to bring together key partners, prospects, and executives. Worked closely with Sales staff, multiple partners, and the VP of Channel Sales to drive business growth.

Forchheim, De

Partnered with a global cross-functional team spanning Product, Sales, Marketing, Legal, and Regulatory Compliance to orchestrate marketing programs for FDA-regulated medical devices. Managed the budget, allocated resources, and executed marketing plans. Aligned stakeholders with influential and innovative communications, PR, media, and digital content; drove product and brand awareness to foster market preference. Masterminded a national NPI launch for a new mammography machine.

Irving, Tx, Us

Instrumental in defining the roadmap and launch of products targeting clinical laboratory services. Partnered with cross-functional teams and executives to gain a deep-level understanding of stakeholder requirements, business needs, and timelines. Conducted market analysis to influence positioning strategy and formulated product forecasting, pricing, and go-to-market plans.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing