Experienced trade marketing professional with a proven track record of driving revenue growth, enhancing brand visibility, and optimising channel performance. Skilled in creating impactful marketing programs that bridge the gap between brands, retailers, and consumers, resulting in increased market share and profitability. Passionate about driving business growth through effective trade marketing strategies, maximising brand visibility, optimising channels, and fostering mutually beneficial partnerships with retailers. Let's connect to explore how I can contribute to your organization's success.