Across Style Lease and The Ivory Bridal:- Content creation across all social media platforms (Up until July 2023).- Managing social media platforms - curating static posts, IGReels and IGS (Up until July 2023).- Managing social media advertising on the meta business suite.- Analysing and identifying suitable customer profiles for targeted marketing.- Brainstorm and implement campaigns that align with company's business objectives.- Managing and updating the website’s pages and products to reinforce digital presence.- Building relationships with KOLs and overseeing engagements and timelines.- Planning and executing photoshoots to refresh company imagery.- Planning and executing events such as media launches and wedding shows/runways.- Planning and executing purchases for both brands - from order placement to logistical arrangements.

- Led 3-member Marketing Team responsible for product development and marketing strategies.- Managed Facebook, Instagram and Google Ads buying at 4x ROI.- Migrated and maintained Shopify stores for 3 brands from legacy systems.- Produced quarterly sales reports (S$300,000 per quarter), budget allocations (S$100,000 per quarter) and formulated marketing campaigns in collaboration with the General Manager.- Maintained business accounts and collaborations with more than 15 corporate clients, including Love, Bonito, Macallan and Ponte Group. (Corporate discounts, loyalty programmes and billings.)- Planned and implemented SOPs to streamline processes across the administration, operations, corporate sales/marketing, procurement and production teams.

- Closed and delivered approximately 200 wedding set-ups a year to achieve S$15,000 - S$25,000 in monthly sales revenues with my co-founder.- Spearheaded efforts to improve our product offerings by onbarding over 15 industry partners from photographers to makeup artists and wedding planners.- Navigated the Covid-19 pandemic by establishing a new brand - 'Floral Thyme', which served as a secondary revenue stream for the company.- Managed the acquisition of 'Urban Meadow Flowers', which allowed us to grow our team from 2 to 4, and increased monthly sales revenue by 50%.- Sold the business to Windflower Florist.

- Created social media calendars, scheduled posts, crafted copies, shot and edited photos.- Designed >20 products and packages based on competitor analyses and market research.- Executed 5 core marketing campaigns during festive seasons - including Chinese New Year, Valentine’s Day, Mother’s Day, Graduation and Christmas.

SMU Marketing Management MBA Course- Teaching Assistant under Dr. Srinivas K. Reddy- Aid in attendance-taking, class participation and other administrative matters

- Design marketing materials required by the CME