I managed PPC accounts and cultivated enduring client relationships by developing innovative marketing strategies and optimizing key performance metrics, all while overseeing budgets, deadlines, and project scopes to ensure seamless PPC execution. • I spearheaded PPC strategy by managing keyword portfolios, setting up ad campaigns, and improving conversion rates. Additionally, I mentored junior team members, supported hiring efforts, and provided thought leadership and cross-departmental training, driving the agency's success. • I delivered measurable ROI by devising and pitching comprehensive paid media strategies, meticulously controlling budgets, and optimizing advertising channels across Google, Bing, Meta, LinkedIn, and Programmatic platforms. • Boosted lead volume by 384% year-over-year for an enterprise-level legacy B2B client by reducing the cost per acquisition through tailored marketing solutions and a complete account restructure. • Achieved a 50% increase in qualified leads year-over-year by incorporating new marketing channels like Programmatic and expanding both conversion volume and ad spending. • Leveraged AI solutions, machine learning strategies, data-driven insights, and first-party data to optimize Performance Max (PMax) and Advantage+ on Google and Meta platforms. • Conducted thorough audits and presented strategic recommendations to senior leadership across paid media, handling quarterly business reporting, strategy development, testing, and implementation. • Utilized data-driven insights to analyze client performance, developing customized solutions that addressed specific business challenges and improved outcomes. • Orchestrated complex product feeds for large-scale businesses (8-20K products) using Feedonomics to streamline data management and enhance campaign performance.

I led long-term strategic planning, campaign execution, quarterly performance reporting, and optimization for large-scale D2C and B2B client accounts ($20-$60M/year), with a focus on KPIs such as ROAS, CPA, impression share, and custom metrics. • Owned client relationships and drove revenue growth by developing and executing marketing strategies, upselling, and cross-selling initiatives in collaboration with clients. • Enhanced SEM campaigns by leveraging trend analysis, AI, and advanced data insights to meet and exceed performance goals. • Identified strategic opportunities across various paid digital marketing channels by analyzing and integrating search and social channel performance. • Trained and managed search specialists, developing comprehensive documentation on search, discovery, shopping, performance max, machine learning, and budget/bid strategy management. • Formulated and implemented new practices for product management and creative briefs, eliminating bottlenecks and streamlining workflows between client product managers and social/search marketers. • Conducted performance max testing across various B2B and e-commerce clients, determining optimal variations and strategies to achieve significant performance improvements. • Lead marketing campaign strategy development, implementation, and optimization for large SEM clients while managing ad spend ranging from $20K to $2M per month.

I monitored the day-to-day management and execution of SEM campaigns across Google and Bing, providing clients with performance insights during weekly calls and offering strategic recommendations for improvement. • Trained and mentored associates on search best practices, new tools, processes, leadership, and project management, enhancing their skills and ensuring quality assurance for SEM campaigns in the Pharma sector. • Directed media planning and buying, budget management, and yearly forecasting, including re-flight spending, tax/fee calculations, and auditing annual ad spending with PHM’s financial team. • Coordinated with internal and external legal and finance teams to develop contracts, manage media budgets, and identify upselling opportunities. • Utilized SA360 and DV360 for campaign execution and spending, employing portfolio management and soft conversion metrics to better identify high-quality target markets and audiences. • Routinely forecasted and developed projections based on year-long budgets for key pharma clients, proposing new strategies and spending estimates based on forecasted volume and CPC. • decisions.

I crafted shopping campaigns by analyzing high-level account data and implementing optimization practices that aligned with client needs, product launch schedules, and internal marketing goals. • Administered client strategy, implementation, and troubleshooting for Sidecar’s enterprise clients, conducting account audits for omnichannel expansion across platforms such as Google Search & Shopping, Bing Search & Shopping, Facebook, and Amazon. • Performed proactive account analysis to identify performance improvement opportunities, refine strategies, and test new approaches while managing project timelines and setting client communication expectations. • Educated clients on Sidecar’s AI and automated technology to enhance their understanding of its integration with shopping campaigns. • Secured new business by conducting audits and delivering strategic presentations, utilizing multi-channel media insights across Google, Bing, social, and email platforms. • Achieved a 20% increase in client revenue by engineering customized campaign structures for top e-commerce clients, optimizing and restructuring existing campaigns to align with account goals, and developing competitive shopping campaigns. • Elevated campaign engagement by implementing feed management best practices, testing updates, and increasing revenue through title and description improvements.

Responsible for client troubleshooting, problem solving, and strategy. Specialized in developing shopping campaigns, analyzing high-level account data, and implementing account optimizations based on client goals. Created and implemented strategy for approximately 7 clients, including managing additional Google, Bing, Facebook, Pinterest, Pepperjam, Snapchat, and Amazon product feeds

Creating social strategies, and content for multi-platform campaigns (Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat) that engage with consumers, recruits, employee advocacy, veterans, and industry news.

Creating blog posts and articles for Web Talent Marketing. Leading market research studies, and strategically market based on site analytics.

Handles clients' ongoing social media messages, which include entire Twitter, Facebook, and LinkedIn campaigns. Creates info graphics, media posts, and assist in writing proposals.

Founded the Rhetoric and Public Advocacy Club (RPA Club) and was co-President for 3 years. Managing the RPA Club's Elective-Board, organizing events, facilitating departmental goals and funneling them into the RPA Club's advocacy issues. Through these issues, we participated in community outreach, coalition-building, and finding job opportunities for our graduates within the Philadelphia area.

Writing press releases to local newspapers within the Sutton and Cheam area. I created and managed the Member of Parliament's Facebook Page, created social media calendars, and trained interns.

I maintain all the reporting requirements: attend weekly calls with team from across the country, submit tracking and planning forms. I work with key administrators, Student Governments and Faculty to recruit students to the Resolve to Fight Poverty Conference. I develop social media campaigns and edit content on campaign website. I also Develop publications and materials for online voter registration. As well as, plan campaign events throughout the summer. Finally, I recruit conference sponsors, trainers and speaker.

Researching strategic locations for elementary education initiatives, administrative duties, and aided in marketing the education department's initiatives.

I Help College Students Register to vote through a nonpartisan group. I marketed the 2012 elections through Advertisements, Appearances, and Booths. I publicly spoke to student groups of about 200 people at a time to disseminate the most effective and important information in a personable way.

Gained skills in Event Planning, Quantitative and Qualitative Research, Advertising, and Office Management. I aided in the planning and execution of the NAACP's Centennial Event, attended by President Obama. Aided in event planning for two other NAACP networking events.