Lead Go-to-Market strategy for Showtime Original programming and promote direct-to-consumertargeting of the Paramount+ with Showtime premium platform to reach business goals of growingsubscriber and viewer acquisition, retention, and show perception.- Titles include: The Chi, Fellow Travelers, Dexter: Original Sin, The Woman in the Wall, Heist 88Lead integrated marketing campaigns included tactics across O&O channels, off-channel paidmedia, OOH, consumer-facing IRL activations and experiences, and brand and creator partnerships.Partner with cross-functional teams and stakeholders (including Media, Research, Creative, Social,PR, etc.) to align on strategy and creative direction, business goals through measurable KPIs, andperformance tracking to analyze campaign results and extract learnings to inform future campaigns.Manage and brief creative and media agencies to execute strategic and innovative projects.Own the creation of strategic briefs, RFPs, and marketing presentations for all campaigns.

Developed and executed integrated marketing campaigns for Complex, First We Feast, Sole Collector, and Pigeons & Planes brand initiatives including: YouTube series, tentpole moments, experiential events, podcasts, and e-commerce programs.- Projects included: Vintage Shopping, No Co-sign, Brackets, Hot Ones, ComplexLandCollaborated with cross-functional teams and utilized audience research and data to cater to a Gen- Z and Millennial audience.Identified partnership and sponsorship opportunities to amplify reach and raise brand awareness.

Helped end-to-end campaign management for BET series and tentpoles that encompassed off-channel promotional tactics including paid media, experiential, and influencer marketing to meet viewership ratings goals.Contributed to building the long-term brand strategy, positioning, and messaging framework for the BET+ streaming service launch (2019).Supported the execution and management of "The World of BET" brand pavilion activation during the 2018 and 2019 BET Experience Fan Festival, each garnering over 100,000 attendees, that promoted our summer and fall series and tentpoles: The Bobby Brown Story, The Grand Hustle, Hit The Floor, The Oval, Tales, Sunday Best and Black Girls Rock!Collaborated with BET's cross-functional teams including Research, Brand Creative, SocialMedia, Digital, On-Air, Programming and PR to stay aligned with marketing strategy andcohesive messaging.Collaborated with the Research team to analyze data and insights to pinpoint target audience,audience segmentation, and priority markets for show campaigns.Briefed and managed communication with external vendors and agencies to facilitate executionof campaigns.Managed administrative tasks including coordinating marketing programs; creating marketingbriefs, RFPs and marketing decks; trafficking creative assets; and processing POs.

I created Chocolate High to act as a beauty and lifestyle guide for young Black women. I had so many questions related to fashion and beauty that after my trials, tribulations, and testing, I eventually said "I'll write it!" I want you to learn about your bodies and bring knowledge on some beauty tips that can help build confidence. In return you will make a lasting impression by putting your lookers on a chocolate high as well.

Create and initiate new ideas of content for the school newspaper.Write articles and enterprise stories relating to campus events and news.Attend campus events and conduct interviews in a timely and professional fashion for publication.

Strategized programming and networking opportunities for Her Agenda’s premium subscriptionuser community on Slack channel, #theAgenda.Pitched and developed the layout for Her Agenda’s first Campus Ambassador program for Spring2017 that allowed students to network and connect with influential women in different industries while promoting the brand on campus.Sourced talent and coordinated programming and partnership development for #PowerHourSlack Chat; a virtual discussion that connects members of the Her Agenda community withguests to learn more about their careers and tips to success.Leveraged Instagram to strengthen relationships with Her Agenda readers and promote content,events, news and promotions.

Worked directly with the CP Planning Manager to support the planning and implementation of product displays and event activations for Walmart Summit and Licensing Show. Events were used to support the newest products for Nickelodeon's 8 priority properties. Developed and managed an intern project that partnered Walmart and priority property Blaze and the Monster Machines to create a STEM workshop event program for Nickelodeon's preschool demographic on a $75K budget. Created a retail marketing and retailtainment event to support the program; along with an event brief, run of show, one-sheet, event recap, and budget. Managed the tracking and inventory of licensing products used for the new Nickelodeon Product Showroom including apparel, accessories, toys, CPG, home entertainment, publishing, video games, home furnishings, and social expressions. Initiated the development of fashion and beauty collaboration proposals as a "passion project" to potentially support priority Nickelodeon properties SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Shimmer and Shine.

-Write a minimum of one article highlighting the shipboard experience, one profile of a member of the shipboard community, and eight articles highlighting their in-port experience throughout the voyage.-One of three students selected to receive $5000 scholarship towards Semester at Sea program fees.

-Worked directly with the Marketing Manager to develop ideas and support strategic marketing and brand campaigns to increase viewership to BET and Centric television programming.-Developed the brand pavilion activation to promote the 3rd season of the hit BET series Being Mary Jane at the 2015 BET Experience event.-Brainstormed ideas and submitted proposals for experiential marketing campaigns and created request for proposals (RFP’s) to send to agencies for support for the 2015 BET Hip Hop Awards.-Created marketing briefs for BET TV series The BET Life of…, and movies The Start-Up, and November Rule.-Created request forms sent to the Creative Services and Print Teams to execute cross-platform marketing strategies for BET, Centric and key advertising partners, including print, digital, mobile and social media extensions.-Prepared mass mailing materials for client distribution

Written three (3) articles and counting dedicated to guide college students through college life, searching for career paths, and providing tips to stay on track to pursue their degree.

-International Chapter Advisor for 6 of HerCampus.com's US based branches and 1 Canadian based branch.- Monitor Chapters of HerCampus.com on a weekly basis to ensure that each chapter is operating in accordance with Her Campus policies for weekly content updates, weekly social media activity, and weekly correspondence with the national office.- Provide timely support and thoughtful feedback to each chapter to answer questions about content, publicity, staff management, and other operational issues.Her Campus

Write articles related to fashion, beauty, travel, and home decor. Create and initiate new ideas of content for the magazine.Conduct interviews and report information in a timely and professional format for publication.

Verify inventory of clothes, shoes, accessories, and other merchandise.Helped to style ensembles for customers.Developed multitasking skills by promoting sales while assisting customers in a fast paced environment.Stocked store with supplies for sale.

Plan, coordinate, and execute partner campaigns, sweepstakes, and cross promotional opportunities.Build and execute social media posts and campaigns on Facebook, Instagram, Twitter and Google Plus to promote the brand.Act as liaison between management staff and 120 style advisors to ensure they meet requirements for weekly content updates, social media activity, and campus events for brand promotion.Verify and track inventory status for products scheduled to be featured on the website.Maintained website maintenance by troubleshooting missing product, inaccurate information or photography.

Pitching original article ideasInterviewing guests for articlesWrite articles of our own material based off themes given weeklyWrite press release statementsPitching ideas to expand and broaden the audience of Her Campus