• Responsible for revenue growth, margin, customer satisfaction as well as full product life cycle• Define product strategy and roadmap via understanding of customer needs and market trends• Lead New Product Introduction (NPI) team, and providing data related to competition, the market, positioning, revenue, unit forecasting, and pricing strategies• Evaluate promotional plans to ensure they are consistent with product line strategy and the message is effectively conveyed

• Develop strategic plans to deliver sustained profitable growth, to drive strategic revenue growth projects and key business processes aligned with the product roadmap• Analyze global and regional markets, core and new markets, the competitive dynamics and execute voice of customer to develop actionable insights and prioritize new product development (NPD) requirements• Develop and lead a process to prioritize and execute external partnerships to drive expansion into high growth adjacent markets• Identify new market and customer opportunities through best practice methodologies including research, voice of customer, competitive intelligence and other relevant market data intelligence• Lead and support market sizing, segmentation, share-of-wallet strategies and competitive intelligence efforts• Drive messaging, creative content, positioning, pricing, market introduction, sales tools and enablement, and promotion plans conveying strong value propositions and clear product differentiation

• Develop strategic marketing plans for the business that reinforces the GTM value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunities• Responsible for cross-pollinating products globally, growing business into new markets and applications• Manage the business products portfolio roadmaps and recommend strategy to determine lifecycle actions• Provide recommendation to business/market development strategy to drive a sustainable competitive advantage• Conduct voice of customer (VoC) to gather feedback from customers and global Commercial Teams to identify new market trends and opportunities. • Recommend and execute the implementation of new approaches to the current plan and strategy• Work with Pricing and Sales leadership to optimize global pricing realization

• Responsible for reviewing and developing proposal strategy resulting in high quality proposals• Review to ensure proposal is practical, technically competitive, and meets the customer’s satisfaction• Lead the development of complex and large opportunity proposals in collaboration with the subject matter experts and assigned personnel• Manage all supporting proposal development documentation including the proposal management plan, schedule, and kick-off meeting materials• Monitor solicitation developments i.e. amendments and keep proposal team updated, revising proposal outline/schedule, etc. as appropriate• Initiate regularly scheduled meetings with team to review proposal development status and to identify issues/challenges requiring resolution• Manage proposal volumes – prepare weekly/monthly report of proposal status and monthly departmental performance metric summary

• Responsible for reviewing customer applications and commercial specifications• Participate in the pre-bid clarification meetings and raise all bid clarifications in consultation with Engineering and the Client• Review the project with Engineering, Project Management and Sales Leaders in identifying issues and opportunities, and to implement solutions with a competitive proposal• Prepare margin analysis with detailed cost estimation of the system ensuring all items covered – i.e. components, overheads, and services required to execute the offered system• Prepare complete proposal packages including the price approval matrix, commercial terms and presentation materials for review and approval by Senior Management • Initiate project kick-off meeting and prepare hand-over report – i.e. proposal, project timeline and summary for further execution by Project Management Team of the awarded project• Participate in Factory Acceptance Testing and develop actions to ensure system specifications, design, technical and logistical requirements are met

• Review technical specification & service scope requirements and respond to RFP/RFI/RFQs/Bids• Qualify & assist customers with selection and application of air quality instrumentations • Provide technical and commercial support to Customers, Commercial Sales team, and Selling Channels• Work closely with other functional areas to collaborate, gain support and assistance in execution of proposals/quotes/bids; i.e. Marketing, Product Management, Engineering, Services• Make joint sales calls with Commercial Sales Team and Channel Partners to establish executive level presence in key accounts, and build understanding of customers and sales issues• Interact closely with Commercial Sales Leaders in identifying issues and opportunities, to implement solutions and drive business intelligence, and promote the effective use of sales information and analysis• Maintain accurate and current records of proposals, opportunities, accounts, contacts, leads and actions via database i.e. Salesforce.com CRM system

• Diagnose and resolve clients’ technical problems and system conflicts, involving hardware/software operations and basic troubleshooting• Provide telephone, on-site, Internet, and email support for customers, sales staff, and field service personnel in applications of Microplate Instrumentation Business, Molecular Biology, and Sample Preparation & Separation products• Assist in performing technical diagnosis of operational problems and repairs/calibrations on units to ensure that the equipment is operating to the customer’s complete satisfaction and manufacture specifications• Train less-experienced service personnel including domestic and international customers on technical diagnosis and equipment applications• Serve as a customer advocate and ensure that technical issues are resolved in a timely manner• Maintain communication with customer to ensure understanding of status, cost, and timing of all aspects of the service event • Collect both internal and external complaints, technical questions & resolutions and input them into the company database in an efficient manner