IES PMO, with main focus on Douyin, Toutiao, Xigua-Category/Industry Analysis: evaluate opportunities for both Douyin's content eco-system and its influence-building within the industry, output conclusions via interviews and talks with the practitioner of the industry, including the brand owner, KOL, designer;-Project Management: participate in integrated marketing campaign between Douyin and external partners from a project management's perspective;-Efficiency Improvement: optimize the SOP in terms of new product feature launch, meeting organization as well as collaboration with internal cross-function teams and external partners;

Helo PMO, a localized app with global expansion in SEA and LATAM-Public Affaire: bridge local PA team and headquarter for crisis management and influence building;-Communication Strategy: build a positive image on the local media landscape, analyze potential geopolitical risks under the current international context to better support business decision;-Marketing Campaign: coordinate with the business side and middle-end team for cross-vertical in-app campaigns as well as social handles management;-Strategy Analysis: support exploration of new overseas market opportunities and complete Business Plan for market entrance;-User Research: drive user experience-related project to better identify local users preference on content consumption as well as social media usage;

Shopper and Channel Marketing - Smart & New Retail-Designed omni-channel marketing plan for home delivery plarform TXD-Optimised shopper journey based on Ali Eco-system in terms of Live Streaming, Seeding, and other forms of paid media-Improved data collection by both in-store activities and online coupon convertion-Supported Smart and New Retail campaign in North Region by initiating tailor-made plans with focus on regional festivals and special shopping occasions

Field Sales - Region & Distributer Management-Supported in-store acitivities of the region to better reach shoppers-Designed distribution strategy in terms of COTC and products that could be tailor-made for the region-Set up tracking mechanism for Skynet Project at province level to better improve distribution of COTC for Hubei province as a whole

Marketing Intern of HSBC France, Commercial Banking-Supported the Pricing Project of HSBC France with special purpose to make HSBC's pricing more transparent and precise;-Collaborated with both internal departments, such as Product and Governance, Business Management, and external partners EY for a more customer-oriented pricing strategy;-Participated in various workshops to get first-hand insights from Relationship Managers and Commercial Directors;-Conducted Client Interviews to obtain their feedbacks as well as personal experience of HSBC's products and services;-Organized HSBC-led events, including sharing among enterprises with one hundred-year history, and different kinds of business forums;-Assisted in Customer Experience Surveys, analyzed customer's responses, and mapped an ideal customer journey based on current situations; -Translated pricing brochures, discussions guide and customer surveys in French/English;

Intern at Presidency Cabinet (Cabinet de Présidence)-Supported the organization of the 1st Conference of Paris which was held from 6th to 8th December 2017 in collaboration with OECD and Forum Economique International des Amériques;-Coordinated with internal and external partners, including communication agency - Publicis Group as well as representives of enterprises and international organizations;-Participated in brainstorming, communication and marketing-related work for the promotion of the Conference;-Edited various articles, invitation letters, pitch-related materials and translated official documents;

PR intern of Corporate Shell Team -Supported Shell China's communication and branding projects by contributing innovative ideas and creating various materials including briefingbooks and press kit;-Operated independently Shell China's WeChat Platform, conducted relevant market research to enlarge the platform's influence among existing and potential consumers;-Took charge of media cooperation, media-pitching and translation work;-Coordinated with internal services and external vendors;

European Correspondent -Completed more than 20 on-site report for the TV programme Global Direct;-Conducted interview with representatives of French presidential candidate as well as European diplomats for the Special Report regarding the 60th Anniversary of the Treaty of Rome;

Assistant -Worked as assistant of general director of the summer camp in terms of coordinating with internal marketing department of Chem China and external foreign team leaders coming from over 14 countries;-Initiated National Day, a special event providing all campers with opportunities to give traditional performances of their own countries, aimed at promoting cross-cultural communications between Chinese and foreign children;-Supported Media visit as well as organization and execution of daily activities by working as Chinese-English-French interpreter;

External Relations Intern-Accompanied the President of Yihua Group during foreign government officials' visit in Shantou, Guangdong;-Participated in high-level bilateral meetings between Yihua Group and Shantou Municipal Government -Served as interpreter during private as well as business meetings between President of Yihua Group and Ambassador of Gabon;

French Teacher-Designed French courses for high school students in terms of both French language learning and French culture introduction;-Organized extra-curriculum activities including interactive events as well as games, competitions to encourage students and steer thier intrests for French;-Collaborated with school for promoting quality and diversity of their intrest courses;