- Spearheaded the social media campaign for the highly anticipated remake of the iconic video game, PAC-MAN WORLD Re-PAC, resulting in increased brand awareness (increased Twitter/X impressions by 173%) and engagement (96% total engagement rate) at release- Successfully launched the Announcement Trailer, garnering over 3 million views worldwide during a Nintendo Direct event, and leading to heightened anticipation for the game's release- Developed and implemented the overall social strategy and best practices for PAC-MAN, resulting in improved marketing efforts across all social media platforms- Collaborated closely with interdepartmental teams, including PR and Legal, as well as headquarters, to ensure seamless execution of social media initiatives- Facilitated communication with the head international team based in Japan, ensuring alignment of global marketing efforts for the PAC-MAN brand- Coordinated with the IP Licensing team to promote and foster collaborations, resulting in new and innovative partnerships.

- Led the successful execution of strategic TV campaigns in partnership with NBC's Digital Marketing and internal teams for top-performing shows including Brooklyn Nine-Nine (24MM; #2 Nielsen most social series), Law & Order: SVU (8.46MM), This Is Us (5.9MM), and Good Girls (812.7K)- Managed, mentored, and oversaw 2-3 direct reports, QA-ing all work and providing guidance- Produced captivating campaign proposals, playbooks, and community management strategies that drove awareness, conversation, and follower growth across relevant platforms.- Oversaw unprecedented 4.5M+ follower growth for Brooklyn Nine-Nine’s finale season and delivered stunning activations that generated 2.4M impressions.- Orchestrated the development of content strategy, from brainstorming to execution of editorial calendars, daily publishing, and quarterly reporting for up to 6 projects simultaneously.- Utilized cutting-edge analytic programs and platform-native tools to collect data and report on campaigns, enabling informed decision-making.- Additional notable projects - Lord of the Rings: The Rings of Power, The One Chicago franchise, Zoey’s Extraordinary Playlist

- Conceptualized and drafted compelling copy and oversaw editorial calendars across multiple social media channels, including The Good Place, Law & Order: SVU, and The Blacklist- Orchestrated an award-nominated, multi-season social media campaign for The Good Place, resulting in 1.6M interactions for the series finale- Maintained a fan-focused and Internet native approach to community management- Proactively monitored trends and proposed relevant social media initiatives- Managed 4-5 simultaneous campaigns, from ideation to execution, while collaborating with cross-functional teams including creative, PR, paid media, brand, talent, and influencer teams- Cultivated and curated the social media presence for high-profile celebrity clients such as Mark Ruffalo, Nicole Kidman, and John Stamos, including accompanying Stamos to the 2017 People's Choice Awards to capture live content- Additional notable clients/projects - Anne Hathaway, The Golden Globes, New Amsterdam

- Notable accounts: The Good Place, Law & Order: SVU, New Amsterdam- Established new community management strategies and identified emerging social trends - Crafted highly-engaging content that received thousands of daily impressions- Executed high-level strategies for an Emmy-nominated social media campaign- Cultivated trust and an excellent relationship with the client

- Interfaced with celebrity talent such as Mark Ruffalo, Nicole Kidman, and John Stamos to craft and curate their social media presence - Accompanied John Stamos to the People’s Choice Awards 2017 to capture live social content - Additional notable clients: Anne Hathaway, Elizabeth Banks

- Sorted & coded corporate social media policies for professor’s case study- Collaborated with peers & helped to consolidate coding guidelines for case study - Applied and incorporated appropriate coursework knowledge

- Helped devise & worked on social media campaigns for celebrity clients- Maintained & created daily updates for various social media platforms (Facebook, Tumblr, Twitter, Instagram)- Brainstormed with co-workers on marketing strategies for Romeo & Juliet (2013)