Product Manager
Current• Started and launched Ads Reporting product which influences $9.6B in ad spending and drives $759M in incremental ad spend every half• Scaled and led the product strategy for the Ads Reporting team as it scaled from 5 engineers -> 60 engineers over 18 months• Oversaw and managed the integration of several hundred ads products into our main ads interfaces• Worked on multiple efforts to drive ad spend efficiency for advertisers• Developed the company wide practices around metrics development and accuracy• Launched and managed the insights product in Facebook Creator Studio• Worked on changes to how Facebook values content by considering content creator value not just user value• Led and developed internal tooling to be able to debug creator distribution issues• Successfully launched changes which lead to +2% increases in total time spent on Facebook.
