Highly skilled marketing professional with a strong track record of successfully implementing marketing strategies and driving business growth. Experienced in ESG communication strategy, web/app reorganization consulting, digital marketing capability consulting, overseas ad market research, digital ads accountability assurance, and more. Adept at conducting marketing health checks, performance assessments, and agency assessments to identify improvement opportunities and ensure effective and transparent agency management.Develop and execute ESG communication strategies for K motor, contributing to enhanced brand reputation and customer engagement.Provided web/app reorganization consulting services to KTO, resulting in improved user experience and increased website/app performance.Led digital marketing capability consulting initiatives for L company, enabling them to optimize digital marketing efforts and achieve higher ROI.Conducted overseas ad market research for KOBACO, delivering valuable insights for international ad campaigns.Ensured digital ads accountability assurance for KAKAO, aligning ads with industry standards and best practices.Led L Brand APAC media review for L Luxury Brand, identifying opportunities to strengthen brand presence and increase market share.Conducted agency performance assessments for L company, evaluating contract compliance, budget adherence, and overall agency efficiency.Reviewed marketing strategies for KITO, providing actionable recommendations for improved campaign performance and brand positioning.Developed digital media guidelines for KOBACO, offering a comprehensive framework for effective and ethical digital advertising.

Responsible for digital media planning & buying for our clients including Samsung Electronics, Korea Telecom (KT), Berger King, Samsung Life Insurance, Dong-Seo Food, Crocs and more at Cheil World Wide. Led Cheil’s Joint Business Plan(JBP) with Google to drive adoption of new Google advertisement products, such as Google Preferred (Premium Youtube products), developing many deals. Currently spearheading digital media expansion with excellent staffs and partners.

Led Alticast's online advertisement product set-up projects with staffs. Conducted various digital campaigns with clients including Renaut-Samsung Motors. Specialties : ◎ Cable TV & Cable TV based digital ad product ◎ Building new ad products with partners and staffs◎ Various digital campaigns

Led Crossmedia's partnership with media networks including Naver, Daum and moreIn charge of digital media salesConducted various digital campaigns with major clients Planned and executed digital media optimization & budget allocation model AD Serving Solution named 'RAINBOW' developing & planning◎ Digital media sales ◎ Consulting digital media measurement & optimization ◎ Building data-based methodology◎ AD Tech : AD Server, Tracking tool