Hi, please feel free to call me CJ :)I am a recent graduate from the University of Florida with a dual degree in Statistics and Sociology, and I have a passion for uncovering and interpreting consumer behavioral insights through a sociological perspective. During my time at the University of Florida, I had the opportunity to work as a Data Analyst at The Agency at UF, which is a full-service, student-led Agency focused on providing key insights and strategizing campaigns tailored towards a Gen Z audience on behalf of industry-leading companies. I really enjoyed conducting social listening and market research reports, as well as working with clients to tailor their brand messaging. Upon graduation, this experience inspired me to pursue opportunities that allows me to be both a creative and an analytical professional as the next step in my career.Currently, I’m building up my skills as a digital marketer through a 16-week digital marketing fellowship program offered by COOP Careers, which focuses on acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, X Ads, LinkedIn Ads, and Programmatic Ad buys, with the guidance from mentors currently working in the industry. I am also able to apply my skills in real-time through my digital marketing externship with Kepler Group, where I am currently conducting keyword research, optimizing bidding strategies, and performing quality assurance checks on an active Google Ads campaign.I’m looking forward to applying the skills, knowledge, and experience I have accumulated as a versatile marketer to draw key insights and provide data-driven decisions that addresses an underlying consumer trend while meeting the business objective. As a lifelong learner, I'm excited to join an organization that promotes personal and professional growth, where I can expand my capabilities and grow to become the go-to expert in leading campaign strategies across both digital and traditional mediums.