Changmo Yoo Email and Phone Number

With a country manager, coordinated and executed the corporate strategy to Outbounding unit(Cross-Border Trade: eBay Japan K.K.) and Domestic unit(Qoo10 Japan: eBay Japan G.K.) from optimizing operations to making executive reports.- KPI management- Budgeting/Metrics/Analytics- Corp-level Project management- Sales optimization leads- Global leadership reports

Managed 2 teams, top corporate seller acquisition team(Direct Sales) and onboarding team(Startup Account Management) for potential and new sellers to have the best experiences of CBT business in the initial stage- Salesforce Optimization for Sales Operation- Empower potential sellers by providing a dedicated consultation with Seller Performance Visualization (Monthly Business Review)- Leverage 3rd party vendors for the initial onboarding support

Started 2 new functions, Startup onboarding support team in Dec 2014 and Inside sales (online SMB seller acquisition) team in Jan 2016.Managed Marketing team from July 2017 as an interim Marketing manager for 1 year.Managed Startup Account Management team to support newbie corporate sellers for onboarding and upselling on ebay within the scheduled time since December 2014. Provided expert advice in specialized CBT business such as translation, logistics, IT solutions and so on to corporate sellers in order to build up lasting relationship with clients as an consultant.- CBT Success case interview with MarketEnterprise Co., Ltd. on ECzine in June 2016http://eczine.jp/article/detail/3259Established Japan Online Sales team, SMB business from seller acquisition to onboarding process in an effective and efficient way to generate sales since January 2016. - Launched education portal site for existing sellers in April 2017.Launched eBay Japan Fulfillments services in the United States in April 2017.https://www.ebay.co.jp/business/fulfillment/Managed Japan overall Online Marketing activities for site management, lead acquisition and CRM management for nurturing potential customers from leads to sellers since July 2017.

Managed 3 teams in Global Sales Group (Fashion Category Strategy Team, Retail & Gourmet Category Strategy Team, Merchant Promotion Team) offering merchant support strategies and category strategies based on optimal data analysisAchievements:　・Successfully Launched New logistics services FedEx agency in Rakuten Global Market in 2014 July　・Managed International Free shipping promotion Project which is the biggest promotion in Global Market generated gross merchant sales of over 300,000,000 JPY only for 4 days, incremental growth 300% with over 2,300 participated merchants　・Collaborated with Planning Group to release new services (Alipay, UnionPay payment, Gourmet Project, Logistics Project)

Managed Global Retail Strategy, specializing in 3 genres (Sports & Outdoors, Toys & Hobby, Electronics & Camera) for outstanding global market merchants Achievements:　・Successfully achieved the largest sports category sales shares in the total categories with category featuring promotions within 6 month 　・Planned and executed mini free shipping Campaign with 70 top selling merchants and increased the 250% gross merchant sales and achieved under 7% marketing cost per gross sales for budget management (usual 12%)　・Collaborated with the domestic e-commerce consultant (ECC) to start global selling among their domestic merchants, in order to that, had implemented ECC study session and merchant study session monthly to make them understand potential of Rakuten Global Market

Managed outbounding marketing to Korea, Digital AD agency and external exposure channel (naver, daum, SNS, community sites) for user acquisition, and also implemented top page renewal outsourcing for the first time in Global Market to optimize localizationAchievements:　・Planned and executed specialized Campaign based on merchandising and made new trend of buying Japanese products in Rakuten Global Market (MIKIHOUSE, Cool Kids stroller, Cobera EPO shampoo, microwave chicken powder, Dafna rain boots and so on) 　・Successfully overachieved Korea sales target and became the highest growth country in the world with over 300% increase year of year (top of new user acquisition country in the world)　・Applied success case horizontally to other countries especially to China and became in great demand of MIKIHOUSE items in China