Peter Chang

Peter Chang Email and Phone Number

Senior Director, Programmatic Monetization @ Fandom
Los Angeles, CA, US
Peter Chang's Location
Los Angeles Metropolitan Area, United States
Peter Chang's Contact Details
About Peter Chang

Peter serves as COO at YourTango. YourTango is a deeply purpose-driven digital publisher focused on love, relationships, emotional wellness, and self-empowerment. We open our users’ minds, fill their hearts, and ignite positive change in their lives through compelling, actionable editorial.YourTango’s mission is to revolutionize your relationships. We help our audience love and connect more meaningfully with friends, family, and the world around them; feel healthy and hopeful; and cultivate a strong sense of well-being and belonging. Rather than preying on their insecurities, we aim to increase our readers’ inner strength and lift them up.Peter started his career in conjunction with the onset of the online publishing space and has direct experience in all areas of sales and operations from prospecting through fulfillment. He has held strategic positions for firms of all sizes from small startups to large public corporations. Areas of expertise gained through Peter's time in the industry include direct sales, performance sales, programmatic sales, private marketplace/private exchange deals, header bidding, ad operations, user acquisition, newsletter growth, account management, monetization/yield management (web and email), business operations, pricing, analytics, and other related areas in the online publishing industry.

Peter Chang's Current Company Details
Fandom

Fandom

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Senior Director, Programmatic Monetization
Los Angeles, CA, US
Website:
fandom.com
Employees:
692
Peter Chang Work Experience Details
  • Fandom
    Senior Director, Programmatic Monetization
    Fandom
    Los Angeles, Ca, Us
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  • Yourtango
    Chief Operating Officer
    Yourtango Mar 2024 - Present
    Los Angeles Metropolitan Area
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  • Pcc Consulting
    Principal
    Pcc Consulting Dec 2017 - Present
    -Independent consultancy providing online advertising sales, revenue operations, ad operations, and programmatic/yield management services
  • Subscribed.Net
    Advisor
    Subscribed.Net Nov 2023 - Mar 2024
    Los Angeles Metropolitan Area
    Subscribed is a network of creators & investors who are driving the future of email.
    View
  • Optimism Digital Llc
    Chief Operating Officer
    Optimism Digital Llc Jul 2022 - Mar 2024
    Los Angeles Metropolitan Area
    -Optimism Digital is Pardon's in-house professional services firm and equips the organization's growing collection of digital media brands with the tools, partnerships, and insights needed to become sustainable and profitable ventures.-Optimism Digital’s specific offerings include Direct and Programmatic Ad Sales & Partnerships, Revenue Operations, Data & Analytics, Marketing & Growth, Privacy & Compliance Management, and Strategic Optimization.
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  • Pardon Inc.
    Various Roles
    Pardon Inc. 2019 - 2024
    Los Angeles Metropolitan Area
    -Chief Operating Officer, Optimism Digital-Chief Revenue Officer, Likemind-Advisor, Subscribed.net
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  • Likemind
    Chief Revenue Officer
    Likemind Dec 2019 - Jul 2022
    Los Angeles Metropolitan Area
    -Ownership of all revenue and operations for Likemind's portfolio of online gamified learning properties-Departments within the Revenue organization include Direct Sales, Programmatic Sales, Data Partnerships, Ad Operations, Monetization, Yield Management, Account Management, and User Acquisition.-Member of the Executive Leadership Team tasked with overseeing all aspects of the operating business and future innovation-Consecutive YOY revenue and yield growth during tenure-Launched Optimism Digital (a new venture within the Pardon family of companies) in July 2022
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  • Content Iq By Perion
    Vice President, Revenue Operations
    Content Iq By Perion Feb 2018 - Dec 2019
    Los Angeles Metropolitan Area
    -Ownership of all advertising revenue and operations for several large scale owned and operated general entertainment online properties-Functional areas include Programmatic Sales, Business Development/Partnerships, Ad Operations, Account Management, Monetization/Yield Management, and Advertising Product Development/Testing-Responsible for multiple YOY revenue and profit growth that culminated with an acquisition by Perion Network Ltd. after $40MM in revenue for 2019.
  • Lifescript
    Senior Vice President, Sales Operations
    Lifescript May 2014 - Dec 2017
    Los Angeles Metropolitan Area
    -Oversaw integrated sales operations team for Lifescript and associated properties across direct, performance, and programmatic sales-Sales operations functions included Client Services, Ad Operations, Email Operations, Programmatic/Monetization, and Media Buying for the Publishing and Lead Generation divisions-Collaborated with internal partners in Sales, Technology, Marketing, and Legal to increase client success and retention-Sharp improvements in both error rates and turnaround times for all sales operations departments-Yield management goal achievement every month during tenure-Successfully integrated a large acquisition into the overall sales operations function
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  • Experian
    Senior Director, Deal Management Services
    Experian Nov 2013 - May 2014
    Los Angeles Metropolitan Area
    -Led integrated team of Strategic Pricing and Contracts Counsel who support more than 200 Sales Professionals with $1B in revenue responsibilities-Responsibility for providing process governance and a consistent methodology to pricing, negotiations, and contracts across Experian’s Sales channels, product suites, and client segments-Collaborated with internal partners in Sales, Legal, Revenue Management, and Marketing to maximize sales and yield-Analyzed and interpreted key operational metrics that focus on sales operations efficiency, inter-company agreements, and pricing strategy execution
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  • Spinmedia
    Vice President, Performance Sales & Monetization
    Spinmedia Mar 2011 - Nov 2013
    Los Angeles Metropolitan Area
    -Oversaw yield management for advertising units across SpinMedia's portfolio of entertainment and music websites-Monetization, analytics, sales, partner management, and optimization for advertising impressions in the US and around the world-Internal subject matter expert for programmatic buying/selling across all advertising mediums-Partnered with the direct sales team on holistic external efforts that included direct, performance, and programmatic offerings-Primary point of contact with ad networks, trading desks, supply side platforms, demand side platforms, ad exchanges, and other partners in the yield optimization space-Successfully negotiated and implemented over 40 programmatic private marketplace deals-Implemented several programmatic high impact and programmatic premium/guaranteed deals-After an initial 60 days of optimization/stabilization, global eCPM for non-direct inventory was increased by 33%-After 180 days, global eCPM for non-direct inventory was increased by 80%
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  • Freedom Interactive
    Director, Analytics And Business Operations
    Freedom Interactive Sep 2007 - Mar 2011
    Los Angeles Metropolitan Area
    -Oversight and management of the Partner and Remnant Media Ad Sales Teams that sell across the Freedom properties-Oversaw the Product Fulfillment team that provides sales support for SEM, SEO, Business Profile Pages, and other local search related products across the Freedom properties-Vendor/product evaluation, negotiation, and execution as related to overall strategic planning-Oversaw all aspects of media monetization, yield management, analytics, packaging, and optimization from an overall network level-Owner of the sales process workflow and its constant refinement to increase efficiency both internally and with vendor relationships-Transformed the Ad Operations and Client Services team that supports a group of 600+ salespeople across 70 locations around the US. Overall satisfaction with the team increased from 60% to 100% in a 6 month span.
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  • Iac Advertising Solutions
    Director, Business Operations
    Iac Advertising Solutions Jan 2005 - Aug 2007
    Los Angeles Metropolitan Area
    -Oversaw media inventory management, pricing, and prioritization for Ticketmaster.com, Citysearch.com, Evite.com, Match.com, Expedia.com, Excite.com, iWon.com, and the Fun Web Products sites on an operational level -Creation and direction of analysis specifically focused on media monetization, yield management, and pricing strategy-Integral facet in providing Sales with strategic and operational intelligence throughout the entire Sales process lifecycle -Primary contact with rich media vendors for products and pricing -Engagement with key players in the media industry through meetings, organizations, conferences, and industry events -Accountable for the performance of the Ask Jeeves search inventory group through 8/05
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  • Ugo Networks, Inc.
    Sr. Director, Sales Operations & Analysis
    Ugo Networks, Inc. Sep 2002 - Jan 2005
    Greater New York City Area
    -Oversaw all aspects of sales operations including research, processes, inventory, and pricing strategy -Oversaw external industry research, both quantitative and qualitative -Creation, execution, and analysis of internal psychographic user research surveys -Leveraged all external and internal research to enhance the UGO story -Continuous development of new internal processes to increase overall efficiency -Owner of the rate card, pricing thresholds, and yield analysis -Worked with Finance on forecasting and pipelines on a weekly basis -Managed the inventory group through 09/03 and established internal processes to increase efficiency of network inventory utilization via overall campaign delivery and optimization -Managed the national sales team through 03/04
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  • The Excite Network, Inc.
    Manager, Sales Planning & Analysis
    The Excite Network, Inc. Sep 2001 - Sep 2002
    Greater New York City Area
    -Oversaw daily inventory management for Excite.com and iWon.com-Provided ad hoc inventory analysis to ensure proper forecasting-Continuous optimization of an automated inventory system and other revenue optimization tools-Daily analysis of advertising campaigns across the network to ensure contracted delivery-Developed and released a sales intranet for the national sales team
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  • The Excite Network, Inc.
    Manager, Ad Operations
    The Excite Network, Inc. Sep 2000 - Sep 2001
    Greater New York City Area
    -Responsible for building and managing the national ad operations department-Oversaw all aspects of online ad trafficking to ensure the flawless execution, distribution and delivery of online advertising and sponsorship campaigns across the network-Developed and enhanced trafficking and performance monitoring-Integral role in the launch of new and innovative ad products-Provided motivation and guidance to staff and ensured a continuous balance and flow of ad placement in accordance with client contract terms-Primary liaison to national sales
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  • Clubmom, Inc.
    Traffic Analyst
    Clubmom, Inc. Mar 2000 - Sep 2000
    Greater New York City Area
    -Development of the web trafficking capabilities at site launch-Superb knowledge of Webtrends-Gathered and analyzed site data from present observations in weekly/monthly/quarterly status reports-Provided actionable insights into site performance-Supported internal departments with traffic/data requests-Identified, analyzed, and capitalized on trends in data and elsewhere in the web marketplace to present solid insights in performance monitoring-Worked with internal departments on utilizing and integrating backend data
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  • I-Traffic, Inc.
    Performance Analyst
    I-Traffic, Inc. Dec 1999 - Mar 2000
    Greater New York City Area
    -Performed the quantitative analysis for promotions for leading e-commerce efforts-Identified areas of learning and published reports-Monitored test buys and reported results-Managed data flow, timetables, and deliveries to clients
  • Weill Medical College Of Cornell University
    Research Technician
    Weill Medical College Of Cornell University Jun 1998 - Dec 1999
    Greater New York City Area
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Peter Chang Skills

Online Advertising Analytics Digital Media Advertising Ad Serving Digital Strategy Rich Media Strategic Partnerships Start Ups Ad Networks Strategy Doubleclick Digital Marketing E Commerce New Media Sales Operations Web Analytics Mobile Devices Mobile Advertising Google Analytics Seo Online Marketing Mobile Marketing Ppc Interactive Marketing Omniture Advertising Sales Research Email Marketing Affiliate Marketing Advertising Operations Google Adwords Vendor Relationships Business Rules Display Advertising Behavioral Targeting Content Strategy Media Buying Interactive Advertising Comscore Media Planning Integrated Marketing Monetization Web Marketing Web Video

Peter Chang Education Details

Frequently Asked Questions about Peter Chang

What company does Peter Chang work for?

Peter Chang works for Fandom

What is Peter Chang's role at the current company?

Peter Chang's current role is Senior Director, Programmatic Monetization.

What is Peter Chang's email address?

Peter Chang's email address is ch****@****hoo.com

What is Peter Chang's direct phone number?

Peter Chang's direct phone number is +191762*****

What schools did Peter Chang attend?

Peter Chang attended Cornell University, Fairport High School.

What skills is Peter Chang known for?

Peter Chang has skills like Online Advertising, Analytics, Digital Media, Advertising, Ad Serving, Digital Strategy, Rich Media, Strategic Partnerships, Start Ups, Ad Networks, Strategy, Doubleclick.

Who are Peter Chang's colleagues?

Peter Chang's colleagues are Camden Allan, Mikołaj Kossakowski, Lindsey R., S A, Alden Diaz, Jessica Mulroney, Aaron Carpio.

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