Peter Chang Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

-Independent consultancy providing online advertising sales, revenue operations, ad operations, and programmatic/yield management services

Los Angeles Metropolitan Area

Subscribed is a network of creators & investors who are driving the future of email.

Los Angeles Metropolitan Area

-Optimism Digital is Pardon's in-house professional services firm and equips the organization's growing collection of digital media brands with the tools, partnerships, and insights needed to become sustainable and profitable ventures.-Optimism Digital’s specific offerings include Direct and Programmatic Ad Sales & Partnerships, Revenue Operations, Data & Analytics, Marketing & Growth, Privacy & Compliance Management, and Strategic Optimization.

Los Angeles Metropolitan Area

-Chief Operating Officer, Optimism Digital-Chief Revenue Officer, Likemind-Advisor, Subscribed.net

Los Angeles Metropolitan Area

-Ownership of all revenue and operations for Likemind's portfolio of online gamified learning properties-Departments within the Revenue organization include Direct Sales, Programmatic Sales, Data Partnerships, Ad Operations, Monetization, Yield Management, Account Management, and User Acquisition.-Member of the Executive Leadership Team tasked with overseeing all aspects of the operating business and future innovation-Consecutive YOY revenue and yield growth during tenure-Launched Optimism Digital (a new venture within the Pardon family of companies) in July 2022

Los Angeles Metropolitan Area

-Ownership of all advertising revenue and operations for several large scale owned and operated general entertainment online properties-Functional areas include Programmatic Sales, Business Development/Partnerships, Ad Operations, Account Management, Monetization/Yield Management, and Advertising Product Development/Testing-Responsible for multiple YOY revenue and profit growth that culminated with an acquisition by Perion Network Ltd. after $40MM in revenue for 2019.

Los Angeles Metropolitan Area

-Oversaw integrated sales operations team for Lifescript and associated properties across direct, performance, and programmatic sales-Sales operations functions included Client Services, Ad Operations, Email Operations, Programmatic/Monetization, and Media Buying for the Publishing and Lead Generation divisions-Collaborated with internal partners in Sales, Technology, Marketing, and Legal to increase client success and retention-Sharp improvements in both error rates and turnaround times for all sales operations departments-Yield management goal achievement every month during tenure-Successfully integrated a large acquisition into the overall sales operations function

Los Angeles Metropolitan Area

-Led integrated team of Strategic Pricing and Contracts Counsel who support more than 200 Sales Professionals with $1B in revenue responsibilities-Responsibility for providing process governance and a consistent methodology to pricing, negotiations, and contracts across Experian’s Sales channels, product suites, and client segments-Collaborated with internal partners in Sales, Legal, Revenue Management, and Marketing to maximize sales and yield-Analyzed and interpreted key operational metrics that focus on sales operations efficiency, inter-company agreements, and pricing strategy execution

Los Angeles Metropolitan Area

-Oversaw yield management for advertising units across SpinMedia's portfolio of entertainment and music websites-Monetization, analytics, sales, partner management, and optimization for advertising impressions in the US and around the world-Internal subject matter expert for programmatic buying/selling across all advertising mediums-Partnered with the direct sales team on holistic external efforts that included direct, performance, and programmatic offerings-Primary point of contact with ad networks, trading desks, supply side platforms, demand side platforms, ad exchanges, and other partners in the yield optimization space-Successfully negotiated and implemented over 40 programmatic private marketplace deals-Implemented several programmatic high impact and programmatic premium/guaranteed deals-After an initial 60 days of optimization/stabilization, global eCPM for non-direct inventory was increased by 33%-After 180 days, global eCPM for non-direct inventory was increased by 80%

Los Angeles Metropolitan Area

-Oversight and management of the Partner and Remnant Media Ad Sales Teams that sell across the Freedom properties-Oversaw the Product Fulfillment team that provides sales support for SEM, SEO, Business Profile Pages, and other local search related products across the Freedom properties-Vendor/product evaluation, negotiation, and execution as related to overall strategic planning-Oversaw all aspects of media monetization, yield management, analytics, packaging, and optimization from an overall network level-Owner of the sales process workflow and its constant refinement to increase efficiency both internally and with vendor relationships-Transformed the Ad Operations and Client Services team that supports a group of 600+ salespeople across 70 locations around the US. Overall satisfaction with the team increased from 60% to 100% in a 6 month span.

Los Angeles Metropolitan Area

-Oversaw media inventory management, pricing, and prioritization for Ticketmaster.com, Citysearch.com, Evite.com, Match.com, Expedia.com, Excite.com, iWon.com, and the Fun Web Products sites on an operational level -Creation and direction of analysis specifically focused on media monetization, yield management, and pricing strategy-Integral facet in providing Sales with strategic and operational intelligence throughout the entire Sales process lifecycle -Primary contact with rich media vendors for products and pricing -Engagement with key players in the media industry through meetings, organizations, conferences, and industry events -Accountable for the performance of the Ask Jeeves search inventory group through 8/05

Greater New York City Area

-Oversaw all aspects of sales operations including research, processes, inventory, and pricing strategy -Oversaw external industry research, both quantitative and qualitative -Creation, execution, and analysis of internal psychographic user research surveys -Leveraged all external and internal research to enhance the UGO story -Continuous development of new internal processes to increase overall efficiency -Owner of the rate card, pricing thresholds, and yield analysis -Worked with Finance on forecasting and pipelines on a weekly basis -Managed the inventory group through 09/03 and established internal processes to increase efficiency of network inventory utilization via overall campaign delivery and optimization -Managed the national sales team through 03/04

Greater New York City Area

-Oversaw daily inventory management for Excite.com and iWon.com-Provided ad hoc inventory analysis to ensure proper forecasting-Continuous optimization of an automated inventory system and other revenue optimization tools-Daily analysis of advertising campaigns across the network to ensure contracted delivery-Developed and released a sales intranet for the national sales team

Greater New York City Area

-Responsible for building and managing the national ad operations department-Oversaw all aspects of online ad trafficking to ensure the flawless execution, distribution and delivery of online advertising and sponsorship campaigns across the network-Developed and enhanced trafficking and performance monitoring-Integral role in the launch of new and innovative ad products-Provided motivation and guidance to staff and ensured a continuous balance and flow of ad placement in accordance with client contract terms-Primary liaison to national sales

Greater New York City Area

-Development of the web trafficking capabilities at site launch-Superb knowledge of Webtrends-Gathered and analyzed site data from present observations in weekly/monthly/quarterly status reports-Provided actionable insights into site performance-Supported internal departments with traffic/data requests-Identified, analyzed, and capitalized on trends in data and elsewhere in the web marketplace to present solid insights in performance monitoring-Worked with internal departments on utilizing and integrating backend data

Greater New York City Area

-Performed the quantitative analysis for promotions for leading e-commerce efforts-Identified areas of learning and published reports-Monitored test buys and reported results-Managed data flow, timetables, and deliveries to clients

Greater New York City Area

Bs, Neuroscience

Education record